The global Fertility And Pregnancy Rapid Test Kits Market is expected to grow at a CAGR of 4.3% from an estimated valuation of US$ 1.34 Billion in 2022 to US$ 1.88 Billion by 2030. The recently released report by an award-winning research firm examines data on increased cases of gynaecological disorders such as uterine polyps, fibroids, polycystic ovarian disease, and unexplained infertility worldwide over the last decade.
A three-layered data set of rapid pregnancy fertility test kit penetration across various channels, as well as average monthly sales, has been gathered, and global market statistics have been calibrated.
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Consumer spending on self-diagnosis has more than doubled in the last three years, despite the high associated and recurring costs of using professional pathology labs. Raid test kits are convenient and simple to use, which attracts potential customers.
The report goes into detail about the other factors that have fueled the demand for these kits. One such factor is the widespread availability of fertility and pregnancy rapid test kits through the online sales channel, as well as their classification as an OTC product.
Dual Capability Tests To boost The Sales of Fertility And Pregnancy Rapid Test Kits
Manufacturers are offering dual-capability pregnancy test kits, as well as combined packs of fertility and pregnancy rapid tests, which can be used to qualitatively detect the presence of HCG hormone in both urine and serum/blood. Users are quickly embracing these combo kits because they eliminate the need to purchase separate kits for urine and blood/serum testing. For example, commercially available products such as QuickVue HCG Combo, Test & Confirm, ICON 25 HCG, and many others are cost-effective.
Key Takeaways of Fertility and Pregnancy Rapid Test Market Study
- Pharmacies and drug stores are expected to account for nearly half of the market share in terms of distribution channels.
- One of the major factors driving North America’s rise to the market’s top spot is the rising age of first-time mothers.
“Given the rising adoption of fertility and pregnancy rapid testing kits, the companies’ online sales platforms and OTC arms offer significant opportunities for potential global market growth.” says the FMI analyst
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Collaborations with e-Commerce Partners – A Key Strategy
The fertility and pregnancy test kit market is rapidly expanding, and key players are looking for strategic ways to expand globally. While most players have a fairly good distribution network both locally and globally, the strong competition forces these players to look for ways to reach out to a larger number of customers in order to remain competitive.
The majority of companies focus on online sales of fertility and pregnancy test kits. Buyers can choose from a wide range of products that are available online to best meet their needs. For example, many e-commerce portals such as Walmart, Amazon Inc., and others offer a variety of brands at discounted prices that entice buyers.
Church & Dwight Co. Ltd., a major player in the pregnancy and fertility test market, generated 24% of total revenue through online distribution partner WalMart. PharmEasy is one of the online pharmacy stores in India that delivers medicines to 98% of PIN codes.
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Fertility and pregnancy rapid test market, a new study from Future Market Insights, opines on the fertility and pregnancy rapid test from 2012 to 2021 and presents demand projections from 2022 to 2030 on the basis of product (pregnancy rapid test (line-indicator devices (strips/dip sticks, mid-stream and cassettes) and digital devices and fertility rapid test (line-indicators and digital devices), test type (LH urine, FSH urine, hCG blood, hCG urine), and distribution channel (pharmacies, drug stores, gynecology/fertility clinics, e-commerse and hypermarkets/supermarkets) across seven prominent regions.
Key Players:
- Alere Inc.
- Quidel Corporation
- Prestige Brands Holdings, Inc.
- Church & Dwight Co., Inc.
- bioMérieux SA
- Geratherm Medical AG
- Abbott Laboratories
- Procter & Gamble Co.
- DCC Plc.
- Swiss Precision Diagnostics GmbH
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Fertility And Pregnancy Rapid Test Kits Market By Category By Product:
- Pregnancy Rapid Tests
- Line-Indicator devices
- Strips/Dip Sticks
- Mid-Stream
- Cassettes
- Digital
- Line-Indicator devices
- Fertility Rapid Tests
- Line-Indicator
- Digital
By Test Type:
- LH Urine
- FSH Urine
- hCG Blood
- hCG Urine
By Distribution channel:
- Pharmacy
- Drugstore
- Gynecology/Fertility Clinics
- e-commerce
- Hypermarkets & Supermarkets
Other Healthcare Report:
About Future Market Insights (FMI)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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