Automotive Wheel Coatings Market Projected to top a Valuation of US$ 1,001.4 Million by the end of 2032

Increasingly stringent environmental regulations associated with emission of volatile organic compounds (VOC) in tandem with rising demand for performance-based vehicles has influenced market players to dedicate serious R&D efforts in devising cutting-edge automotive wheel coatings. Advent of new technologies, rising prevalence of autonomous vehicles, and adoption of consumer-centered business models are triggering tectonic shifts in automotive industry. The effect of these trends is also evident in smaller areas of the industry such as automotive wheel coating market.

While automotive wheel coatings market is continuously evolving, manufacturers are maintaining their entire technical portfolio in order to fulfil requirements of customers. This has improved their competitive position in the global market owing to their R&D leadership in this domain.

Such future-proof solutions enable automotive OEMs to leverage novel, highly sustainable coating technologies – such as waterborne – in tandem with process breakthroughs that enhance plant efficacy and reduce overall expenses. The tendency is sweeping across developing regions, in particular, which are scrambling to achieve reduced VOC emissions.

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Automotive Wheel Coating Market Size Study

• Clear/top coating segment to generate substantial revenue through 2030
• Aluminum to remain prominent substrate for automotive wheel coatings
• Application in passenger cars to remain significant over following decade
• About 7 out 10 automotive wheel coatings to be sold through OEMs
• North America to account for majority of automotive wheel coating sales worldwide

“Powdered automotive wheel coatings are substantially effective with nearly 100% powder overspray recoverability, greater resilience to scratching, chipping, and fading, compared to other finishes. The process is cost-efficient, releases negligible VOC into surroundings, and involves minimal material wastage,” says analyst at FMI.

COVID-19 Impact on Automotive Wheel Coating Market

The COVID-19 pandemic has exposed supply chains in automotive industry to significant disruption, bringing global supply strategies to scrutiny. Abrupt shutdowns of manufacturing units in China and its ripple impact, resulting in widespread havoc among global automotive manufacturers, were felt subsequently in the US, Europe, India, and South America.

Such slowdown pressures in automotive industry due to COVID-induced business restrictions has been severely impacting automotive wheel coatings market business. Having outsourced their manufacturing operations to low-cost regions, several automotive wheel coating suppliers and OEMs are striving to create shorter or localized regional supply chains.

Market Taxonomy

By Product Type

• Primers
• Basecoat
• Clear coat/Topcoat

By Coating Type

• Powder
• Liquid
  • Solvent Borne
  • Water Borne

By Substrate Type

• Aluminium
• Steel
• Plastic

By Vehicle Type

• 2-Wheeler
• Passenger Cars
  • Compact
  • Luxury
  • Mid-sized
  • Premium
• Commercial Vehicles/Light Commercial Vehicles
• Heavy Commercial Vehicles

By Sales Type

• OEM
• Aftermarket

By Coating Chemical Type

• Acrylic Enamel
• Acrylic Urethane
• Acrylic Lacqure
• Zinc Phosphate
• Epoxy
• Epoxy Polyester
• Polyester
• Polyurethane

By Region

• Asia Pacific Excluding Japan (APEJ)
• North America
• Latin America
• Eastern Europe
• Western Europe
• Japan
• Middle East & Africa

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Automotive Wheel Coating Market – Competitive Intelligence

Ceramic-based coatings reign supreme in the global sphere of paint correction. Despite being the most diverse protection formula worldwide, potential of ceramic-based coatings are yet to be explored completely. Various players developing ceramic coatings for automotive industry are entering into business landscape, for instance,

• FEYNLAB has developed ceramic wheel coating with true nanotechnology and bonding chemistry that contains about 70% solids content, making it extremely durable to road contamination and brake dust.
• Ceramic Pro has formulated protective coating – Wheel Protection – that is based on nano-ceramic formula. The product helps protect automotive wheels from brake dust that would otherwise bake onto surfaces and result in damages.
• DP Detailing has rolled out ceramic-based wheel coating that is specifically developed for clear-coated wheels. In addition, the formulation is suitable for application in high temperatures.

Automotive Wheel Coating Market Outlook and Key Findings

• Acrylic enamel to remain preferable coating chemical of choice through 2030
• Preference for steel as coating substrate for automotive wheel coatings to surge in coming years
• Under passenger cars, mid-sized and compact sub-segments to register fastest CAGR over following decade
• Waterborne technologies to emerge as disruptive force in global market
• Market in Asia Pacific excluding Japan (APEJ) to make quantum leaps over decade ahead

To Know More About Automotive Wheel Coating Market:

A new market research report published by Future Market Insights (FMI) on the global automotive wheel coating market report offers comprehensive insights into the market demand trends and analysis of opportunities over the forecast period, 2020-2030. The report examines the automotive wheel coating market through seven different segments – product type, coating type, substrate type, vehicle type, sales type, coating chemical type and region. The automotive wheel coating market report also provides extensive assessment of pricing by different key market dynamics, life cycle analysis, and technologies that are being deployed in the manufacturing of automotive wheel coating and product adoption across several end-use industries.