The growlers market is likely to generate global sales of US$ 635 million by the end of 2028, up from an estimated US$ 541 million in 2022. Throughout the forecasted period, sales are expected to rise at a 2.7% CAGR.
Growlers are reusable, sealed containers that are used to transport and dispense draft beer. They typically come in 64 oz or 32 oz sizes, and are made of glass, stainless steel, or ceramic. The use of growlers allows consumers to purchase draft beer to-go from breweries and taprooms, and enjoy it at home or on-the-go.
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Due to the rising need for convenience in the beer sector as well as the rising popularity of craft beer, the worldwide growlers market is anticipated to expand at a substantial rate over the forecast period. In recent years, the craft beer market has expanded quickly as more and more consumers choose distinctive beers made in their own communities. Growlers give craft breweries and taprooms the opportunity to give their patrons the option of taking their beer home to enjoy it later, which is especially useful for individuals who live far from the brewery or do not want to commit to a full case or keg.
The market for growlers is also fueled by the expanding need for convenience in the beer sector. Growlers offer a simple and practical way to transport draught beer, which is something that consumers are increasingly looking for in order to enjoy beer on-the-go. Growlers are also a more environmentally friendly option than cans and bottles because they can be used repeatedly.
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Market segments for growlers include material, capacity, and geographic area. The market is divided into segments based on material: ceramic, stainless steel, and glass. Due to its affordability and ability to let customers see the beer within, glass is the most popular material for growlers. Growlers made of stainless steel and ceramic are becoming more and more common since they are more robust and can keep beer colder for longer.
The market is divided into 32 oz and 64 oz categories based on capacity. Because it can be shared among several individuals and lets consumers to buy more beer at once, the 64 oz size is more popular.
The growlers market is divided into five geographic segments: South America, North America, Europe, and Asia Pacific. Because there are so many craft brewers and taprooms in North America and Europe, these two regions dominate the growler market. Because to the rising popularity of craft beer in nations like China, Japan, and Australia, the Asia Pacific region is also anticipated to be a significant market for growlers.
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In conclusion, the global growlers market is expected to grow at a significant rate during the forecast period, due to the increasing popularity of craft beer and the growing demand for convenience in the beer industry. The craft beer industry is growing rapidly, and growlers provide a convenient way for customers to take draft beer home and enjoy it later. The growlers market is segmented by material, capacity, and region, with glass, stainless steel and ceramic, 64 oz and 32 oz, North America, Europe, Asia Pacific, Middle East & Africa, South America as the key segments.
Growlers Market By Category
By Material:
- Plastic Growlers
- Glass Growlers
- Metal Growlers
- Ceramic Growlers
By Capacity:
- 32 Ounce (Oz)
- 64 Ounce (Oz)
- 128 Ounce (Oz)
By Application:
- Non-alcoholic
- Alcoholic
- Beer
- Wines
- Others
By Sales Channel:
- Offline
- Breweries
- Hypermarket
- Convenience Stores
- Online
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