The global wrapping tissues market is projected to reach a valuation of US$ 2.15 billion by 2032, with sales growing at an average CAGR of 4.1% from 2022 to 2032. Historically, the market was valued at US$ 1.38 billion in 2021 and rose to US$ 1.44 billion in 2022. The estimated growth of the market is due to the rapid expansion of the gift packaging industry. Wrapping tissues observe increasing application across industrial verticals like logistics, gift packaging, and many others. This aspect will foster growth for the wrapping tissues market during the forecast period.
Tissues are made from wood pulp, de-inked pulp, or recycled paper and are used for various decorative purposes. Wrapping tissues are light and soft and are used for different decorative purposes. These are cost-effective and find application across logistics and gift packaging sectors, among others. The market for wrapping tissues is positively influenced by the advancing gift packaging industry and is expected to thrive over the upcoming years.
Prevalent social norms and gatherings require the exchange of gifts and bouquets. As a result, the gift packaging industry is rapidly advancing. This augurs well for the target market as rising demand for gifts and bouquets leads to greater demand for wrapping tissues. With a surge in disposable income, spending on gift items- like wrapping paper- has also increased. This is because consumers are increasingly inclined towards spending more on gift packaging items. Furthermore, the different subsets of gifts and gift packaging such as corporate gifting, gifts for anniversaries, celebrations, and gifts for special occasions and events also drive the demand for wrapping tissues in the upcoming years.
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The expansion of the hospitality industry, especially in emerging economies, also plays a role in the expansion of the wrapping tissues market size. Festive seasons and celebrations like Christmas and New Year also spur the demand for wrapping tissues during the forecast period.
Key Takeaways:
- As single-use products, wrapping tissues are not environmentally friendly. This may stymie the growth of the market.
- Rising interest in arts and crafts will drive the wrapping tissue market in North America.
- Asia Pacific will emerge as an opportunistic pocket for the wrapping tissue market due to the rising disposable income of different countries in the region.
- The virgin pulp wrapping tissues will dominate the global market with ownership of the largest portion of the market share.
- By application, the commercial application category will lead the market while the residential application will register a CAGR of 4.3%.
Competitive Landscape-
- Asia Pulp & Paper,
- Procter & Gamble,
- Johnson & Johnson,
- Kimberly Clark SCA,
- Kruger Products,
- Clearwater Paper Corp., and
- Sofidel Group,
among others, are some of the leading players in the wrapping tissues market profiled in the full version of the report.
Significant market players are focusing on producing environmentally friendly products. These businesses offer customization options to expand their consumer base. A few of the participants also adopt different organic and inorganic growth strategies to strengthen their market position.
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Wrapping Tissues Market Study Key Segmentations-
Wrapping Tissues Market by Base Paper:
- Wrapping Tissues from Virgin Pulp
- Wrapping Tissues from De-inked Pulp
- Wrapping Tissues from Mixed Pulp
Wrapping Tissues Market by Distribution Channel:
- Wrapping Tissues Sales through Store Based Retail
- Wrapping Tissues Sales through E-Commerce
Wrapping Tissues Market by End Use:
- Wrapping Tissues for Commercial Use
- Wrapping Tissues for Residential Use
More Insights into Wrapping Tissues Market
In its latest report, FMI offers an unbiased analysis of the global wrapping tissues market, providing historical data from 2017 to 2021 and forecast statistics for 2022 to 2032. To understand the global market potential, growth, and scope, the market is segmented on the basis of base paper, distribution channel, end-use, and region.
According to the latest FMI reports, based on segmentation, the virgin pulp wrapping tissue will present impressive growth. This segment will dominate the global marketplace as it is easy to use and is of superior quality. In terms of application, the commercial application will continue to lead the market while the residential application will expand at a CAGR of 4.3%
Based on region, the wrapping tissue market in North America will display significant growth. The target market in this region will account for the largest market share. High spending on gift packaging materials and rising interest in arts and crafts will positively influence the sales of the wrapping tissue market. Additionally, Asia Pacific will also emerge as an attractive pocket for the market due to an advancing manufacturing sector and rising disposable income of different countries. Thus, North America and Asia Pacific will contribute considerably to the growth of the wrapping tissue market.
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