The global wrapping tissues market is projected to reach a valuation of US$ 2.15 billion by 2032, with sales growing at an average CAGR of 4.1% from 2022 to 2032. Historically, the market was valued at US$ 1.38 billion in 2021 and rose to US$ 1.44 billion in 2022. The estimated growth of the market is due to the rapid expansion of the gift packaging industry. Wrapping tissues observe increasing application across industrial verticals like logistics, gift packaging, and many others. This aspect will foster growth for the wrapping tissues market during the forecast period.
Tissues are made from wood pulp, de-inked pulp, or recycled paper and are used for various decorative purposes. Wrapping tissues are light and soft and are used for different decorative purposes. These are cost-effective and find application across logistics and gift packaging sectors, among others. The market for wrapping tissues is positively influenced by the advancing gift packaging industry and is expected to thrive over the upcoming years.
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Latest Trends in the Wrapping Tissues Market
Trend 1: Eco-friendly Wrapping Tissues
Consumers are becoming more environmentally conscious, and their preference for eco-friendly packaging is growing. As a result, manufacturers are introducing eco-friendly wrapping tissue options made from recycled paper or materials that are biodegradable and compostable. Eco-friendly wrapping tissues are gaining popularity among consumers and are expected to drive the market’s growth in the coming years.
Trend 2: Customization of Wrapping Tissues
With the rise of e-commerce and personalized gifting options, customized wrapping tissues are becoming increasingly popular. Manufacturers are offering customized wrapping tissue options with personalized messages, designs, and branding. This trend is expected to continue to grow as more businesses look to differentiate their products and create unique brand experiences.
Trend 3: Rise of Premium Wrapping Tissues
Premium wrapping tissues are gaining popularity among consumers who want a more luxurious and high-end packaging experience. These wrapping tissues are made from high-quality materials and come in unique designs and patterns. Manufacturers are investing in the development of premium wrapping tissue options to cater to this growing demand.
Trend 4: Technological Innovations
The wrapping tissues market is seeing significant technological advancements, such as improved printing and manufacturing techniques. These innovations are improving the quality and appearance of wrapping tissues, making them more appealing to consumers. The integration of technology in the manufacturing process is also improving efficiency and reducing costs.
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Key Takeaways:
- As single-use products, wrapping tissues are not environmentally friendly. This may stymie the growth of the market.
- Rising interest in arts and crafts will drive the wrapping tissue market in North America.
- Asia Pacific will emerge as an opportunistic pocket for the wrapping tissue market due to the rising disposable income of different countries in the region.
- The virgin pulp wrapping tissues will dominate the global market with ownership of the largest portion of the market share.
- By application, the commercial application category will lead the market while the residential application will register a CAGR of 4.3%.
Competitive Landscape-
- Asia Pulp & Paper,
- Procter & Gamble,
- Johnson & Johnson,
- Kimberly Clark SCA,
- Kruger Products,
- Clearwater Paper Corp., and
- Sofidel Group,
among others, are some of the leading players in the wrapping tissues market profiled in the full version of the report.
Significant market players are focusing on producing environmentally friendly products. These businesses offer customization options to expand their consumer base. A few of the participants also adopt different organic and inorganic growth strategies to strengthen their market position.
Opportunities in the Wrapping Tissues Market
Opportunity 1: Growing Demand in the Food Industry
The food industry is one of the major end-users of wrapping tissues, and the demand for these tissues in this sector is expected to grow significantly in the coming years. The increasing popularity of takeout and delivery options, as well as the growing demand for packaged foods, are driving the demand for wrapping tissues in the food industry.
Opportunity 2: Expansion in Emerging Markets
The wrapping tissues market is seeing significant growth in emerging markets such as Asia-Pacific and Latin America. The increasing population, rising disposable incomes, and changing consumer preferences in these regions are driving the demand for wrapping tissues. Manufacturers are focusing on expanding their presence in these markets to take advantage of the growth opportunities.
Opportunity 3: Collaboration with E-commerce Platforms
E-commerce platforms are becoming a significant distribution channel for wrapping tissues. Manufacturers can collaborate with these platforms to reach a broader audience and expand their customer base. This partnership can also help in creating customized wrapping tissue options for e-commerce customers.
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Wrapping Tissues Market Study Key Segmentations-
Wrapping Tissues Market by Base Paper:
- Wrapping Tissues from Virgin Pulp
- Wrapping Tissues from De-inked Pulp
- Wrapping Tissues from Mixed Pulp
Wrapping Tissues Market by Distribution Channel:
- Wrapping Tissues Sales through Store Based Retail
- Wrapping Tissues Sales through E-Commerce
Wrapping Tissues Market by End Use:
- Wrapping Tissues for Commercial Use
- Wrapping Tissues for Residential Use
More Insights into Wrapping Tissues Market
In its latest report, FMI offers an unbiased analysis of the global wrapping tissues market, providing historical data from 2017 to 2021 and forecast statistics for 2022 to 2032. To understand the global market potential, growth, and scope, the market is segmented on the basis of base paper, distribution channel, end-use, and region.
According to the latest FMI reports, based on segmentation, the virgin pulp wrapping tissue will present impressive growth. This segment will dominate the global marketplace as it is easy to use and is of superior quality. In terms of application, the commercial application will continue to lead the market while the residential application will expand at a CAGR of 4.3%
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