The worldwide tobacco packaging market is expected to reach US$ 14.1 billion in 2022, with sales projected to grow at a CAGR of 3.2% and surpass US$ 19.3 billion by 2032.
The market growth is attributed to factors such as increasing urbanization and the popularity of cigarettes among the youth. Additionally, the high-stress levels, increased workload, and demanding schedules of individuals contribute to higher tobacco consumption.
Product innovations such as Roll-Your-Own-Cigarettes (RYOC), additive-free options, and micro cigarette varieties are boosting the sales of tobacco. However, various initiatives by the World Health Organization and government authorities are being implemented to minimize the hazardous effects of tobacco consumption.
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One such initiative is plain packaging, which was first introduced by the Australian government. Plain packaging involves specific colors for tobacco packaging, regulated display of brand names, mandatory health warnings, and the absence of logos, brand images, or promotional text. This law aims to reduce the appeal of tobacco products, enhance the effectiveness of health warnings, and prevent the provision of misleading information.
The concept of plain packaging has been adopted by the U.K. government and several other countries. There is significant international momentum towards implementing plain packaging, with 38 countries/territories moving forward, 21 having adopted the measure, 3 already implementing it, and 14 currently working on it.
The sales of tobacco packaging in the 1 Oz to less than 2 Oz packaging size segment have outpaced other segments, reaching 1,181 billion units in 2020, according to a report by the Federal Trade Commission. Consumers prefer moist snuff, which is predominantly available in boxes. Although the boxes segment holds a prominent market share, it is expected to grow 1.5 times its current value by 2032.
Furthermore, key players in the industry are expected to find opportunities in the packaging of Heated Tobacco Units (HTU). The shifting consumer preference from smoking tobacco to smokeless tobacco is driving the growth of the global tobacco packaging market. Companies like British American Tobacco (BAT) and Tobacco International are planning to invest in HTU products, which is expected to further stimulate market growth.
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“Increasing preference for paper and paperboard packaging, along with growing popularity of smokeless tobacco will create prospects for growth in the market,” says an FMI analyst.
Key Takeaways:
- Based on material type, total demand for paper and paperboard tobacco packaging will increase at a 4.1% CAGR over the forecast period.
- During the assessment period, China is expected to account for 42% of the East Asia market share.
- In terms of packaging format, demand for boxes will grow at a 3.6% CAGR over the forecast period.
- The India tobacco packaging market is expected to grow at a CAGR of 7% during the assessment period.
Competitive Landscape
Key players in the global tobacco packaging market are concentrating on providing lightweight and sustainable tobacco packaging solutions. Some of the leading players operating in the market include WestRock Company, Amcor plc, International Paper Company, Smurfit Kappa Group plc, Mondi plc, Innovia Films Limited, Siegwerk Druckfarben AG & Co. KGaA, Stora Enso Oyj, ITC Limited, Treofan Group.
- Stora Enso Oyj has announced the introduction of Box Inc., a digital B2B marketplace for recyclable carton packaging. Box Inc. is a new platform that aims to make it easier for businesses to buy packaging online while also allowing suppliers to reach new consumers without having to build their own internet presence.
- Amcor has completed its purchase of Bemis. As a result, Amcor bolstered its consumer packaging position, attracting even more talent, worldwide reach, size, and technical skills.
Global Tobacco Packaging Market Report
Future Market Insights, in its new report, offers an unbiased analysis of the global market for global tobacco packaging market by material (plastic, paper & paperboard, others (jute, metal, etc.)), by distribution channel (online, and offline), by packaging type (pouches & sachets, bags & sacks, boxes, others (cans, jars, etc.)) across seven regions.
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Global Tobacco Packaging Market by Category
By Material:
- Plastic
- Paper & Paperboard
- Others (Jute, Metal, etc.)
By Distribution Channel:
- Online
- Offline
By Packaging Type:
- Pouches & Sachets
- Bags & Sacks
- Boxes
- Others (Cans, Jars, etc.)
By Region:
- North America
- Latin America
- Europe
- Middle East and Africa
- East Asia
- South Asia
- Oceania
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