In 2022, the market for augmented analytics is anticipated to reach US$ 7.2 billion. By 2032, the market size will have increased by 21.6% CAGR, or $ 50.9 billion.
According to FMI, the market will rise as more businesses employ augmented analytics solutions for automating data preparation, survey analysis, and minimizing human operations. With the use of machine learning-enhanced analysis procedures, these technologies make data cleaning, insight production, and data collecting easier.
The use of advanced analytics is rapidly expanding across industries. With the inclusion of augmented analytics, businesses no longer need to engage a data scientist to understand data. By democratizing access to data, the solution enables all organizations, regardless of size, to derive valuable insight from their data sources.
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When it comes to e-commerce personalization, augmented analytics solutions’ ability to quickly and easily identify trends in data is very helpful. E-commerce and internet advertising businesses gather a lot of customer data.
According to e-commerce company Brilliance, increased personalization, and product recommendations increase a buyer’s average number of products in their shopping cart. To better serve their consumers and increase conversion rates, retailers can utilize augmented analytics to track online behavior across a variety of platforms, such as web browsers, mobile devices, and applications. Because of this, the market for augmented analytics will continue to expand in the future years.
The majority of these tools do not analyze the data, however, there are software tools available to help organizations visualize and communicate the analysis carried out by data scientists to decision-makers in the organization. Any size of organization can accomplish everything with augmented analytics. As a result, during the forecast period, augmented analytics solutions will become more popular.
Key Takeaways:
- Based on the solution, demand in the services segment is expected to grow at a CAGR of 24.6% through 2032.
- In terms of enterprise size, the adoption of augmented analytics solutions in small and mid-sized enterprises (SMEs) is anticipated to increase at a CAGR of 23.8% over the forecast period.
- By industry, sales of augmented analytics solutions in the BFSI sector are anticipated to grow at a CAGR of 25.8% between 2022 & 2032.
- North America is expected to lead the market followed by Europe in 2022. South Asia & Pacific is anticipated to emerge as the fastest-growing markets between 2022 & 2032.
Augmented Analytics Outlook by Category
By Solution:
- Augmented Analytics Software
- Services
By Enterprise Size:
- Large Enterprises
- Small and Mid-Sized Enterprises (SMEs)
By Industry:
- BFSI
- Retail
- IT & Telecom
- Manufacturing
- Healthcare
- Government
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia & Pacific
- Middle East and Africa (MEA)
Leading Companies Profiled in Augmented Analytics Market are
- Salesforce
- SAP
- IBM
- Microsoft
- Oracle
- Softengi
- MicroStrategy
- SAS
- Qlik
- TIBCO Software
- Sisense
- Pyramid Analytics
- Yellowfin
- ThoughtSpot
- Domo
More Valuable Insights on Augmented Analytics Market
FMI’s report on the augmented analytics industry research is segmented into five major sections – by solution (augmented analytics software (on-premises, and cloud), services (consulting, deployment & integration, and support & maintenance)), enterprise size (large enterprises, and small and mid-sized enterprises (SMEs)), industry (BFSI, retail, IT & Telecom, manufacturing, healthcare, government, and others), and region (North America, Latin America, Europe, East Asia, South Asia & Pacific, and Middle East & Africa), to help readers understand and evaluate lucrative opportunities in the augmented analytics demand outlook.
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments based on Source, Application, Sales Channel, and End Use over the next 10 years.
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