Shrink Sleeve Labels Market to Exceed US$ 28.47 billion by 2032: Rapid Growth in Packaging Industry and Increased Product Visibility Driving Demand

The shrink sleeve labels market is expected to grow at a CAGR of 6% until 2032, reaching a value of US$ 28.47 billion compared to US$ 15.90 billion in 2022. This growth is driven by the increasing adoption of polymer films and anti-counterfeiting features.

Manufacturers are now using dual-chambered shrink sleeves with two compartments, providing a more organized packaging solution for buy-one-get-one-free programs. These sleeves can be printed in multiple colors and offer a 360-degree platform for messaging, allowing for expanded space for product information and branding.

Shrink sleeve labels play a vital role in boosting the sales of new product launches, as key market players employ eye-catching graphics to make bottles stand out on store shelves. By closely collaborating with end users, manufacturers are delivering innovative and reliable packaging solutions.

The use of rotogravure printed shrink sleeve labeling has improved packaging speed, cost-effectiveness, and aesthetics. Shrink sleeve labels are increasingly replacing pressure-sensitive labels and are being used to promote new product innovations.

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In line with sustainability goals, manufacturers are developing high-shrink films and polyolefin-based materials that enhance recyclability. For example, Polysack Ltd. has designed Polyphane Fit, a polyolefin-based material that allows for easy separation between bottle and sleeve materials during recycling. When applied to HDPE beverage containers, Polyphane Fit can be recycled along with the bottle, contributing to a more sustainable packaging solution.

Key Takeaways:

• The shrink sleeve labels market is expected to grow at a CAGR of 6% and reach US$ 28.47 billion by 2032.
• Dual-chambered shrink sleeves with two compartments provide a neater packaging solution for promotional programs, offering more space for branding and product information.
• Shrink sleeve labels aid in boosting the sales of new product launches, with eye-catching graphics and designs.
• Manufacturers are focusing on innovation and collaboration with end users to deliver reliable and groundbreaking packaging solutions.
• Sustainability is a key consideration, with the development of high-shrink films and polyolefin-based materials that enhance recyclability and separation of bottle and sleeve materials.