According to Future Market Insights, the wine packaging market is expected to grow at a compound annual growth rate (CAGR) of 5.4% between 2022 and 2032. This growth is driven by the increasing global consumption of alcoholic beverages, including wine.
In recent times, businesses have recognized the importance of both exporting their locally produced goods and importing high-demand commodities. There is a significant demand for popular products in the global market, leading to an increase in the demand for foreign items. Wine and other alcoholic beverages are highly sought after both domestically and internationally.
Italy is the largest producer of wine globally, followed by Spain and France. The international expansion of the wine trade has created a need for wine packaging that ensures safe shipping and transportation.
Premiumization and sustainability are key trends driving the wine packaging market. Consumers are increasingly inclined toward premium wine products, leading to a demand for packaging that reflects the quality and exclusivity of the wine. Additionally, there is a growing emphasis on sustainable packaging solutions to minimize environmental impact.
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Key Takeaways from Wine Packaging Market
- Based on material, the glass segment is projected to hold 34% of the market share by the end of 2032, owing to its various properties such as it 100% recyclable, keeping the flavour and aroma intact.
- The bag-in-box and cans segments together are expected to create a cumulative incremental opportunity of US$ 780 Mn over the next decade.
- By sales channel, the online retail segment is estimated to be at a CAGR of 5.6% during 2022-2032 due to the expansion of e-commerce industry
- Europe is estimated to dominate the wine packaging market over the forecast period.
- With increasing production of wine in the U.S., North America is expected to hold 1/3rd value share of the global wine packaging market.
“Global wine packaging market is continuously evolving with the incorporation of innovative packaging. Manufacturers are coming up with the latest innovative product designs for various wine packaging product types such as bottles, bag-in-box, cans, boxes, and others. Wine packaging manufacturers are focusing on producing sustainable packaging solutions to capitalize on growing preference for environment-friendly packaging.” –says FMI analyst.
Competitive Landscape
Key manufacturers operating in the wine packaging market are trying to focus on innovative product launches, acquisitions, partnerships, and sustainability. The manufacturers are committed to consistently offering innovative designs, shapes, sizes, and product types for wine packaging
- In March 2022, Vidrala S.A. partnered with Glass Hallmark. The company has embossed its bottles with a Glass Hallmark seal. The Glass Hallmark symbolizes a commitment to creating a sustainable future using glass. This aligns with the company’s sustainability strategy.
- In March 2022, Ardagh Group S.A., to design and manufacture a highly decorated wine bottle collaborated with Constellation Brands, Inc.
- In January 2022, Frugalpac Limited launched its second wine bottle called Celi. It is the world’s first commercially available paper bottle for wines.
- In November 2021, Ardagh Group S.A. the leader producer of glass packaging acquired Consol Holdings Proprietary Limited on the African continent.
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Key Players:
- Owens-Illinois Group
- Ardagh Group S.A.
- Liqui-Box Corp
- Scholle Corporation
- All American Containers
- TricorBraun Inc.
Increasing Demand for Wine Packaging in the U.S. Driven by Growing Consumption
The demand for wine packaging in the U.S. is on the rise due to the country’s growing consumption of wine. The U.S. is the fourth-largest producer of wine globally and the largest consumer of wine. In 2020, U.S. wine consumption reached 1 billion gallons. To meet the increasing demand, U.S. wine packaging manufacturers like Ardagh Group and Gallo Glass are witnessing a surge in domestic wine bottle orders. These companies are investing in innovative wine packaging designs and expanding their facilities to cater to the Californian wine industry, which accounts for a significant portion of the country’s wine production.
Italy Offers Lucrative Opportunities in the Wine Packaging Market
Italy is expected to be a key player in the growth of the wine packaging market between 2022 and 2032. With a CAGR of 6.7%, Italy is poised for substantial expansion. As the leading wine-producing country in terms of volume and exports, Italy holds a significant market share. It produces approximately 19% of the world’s wine and encompasses twenty wine-producing regions. This geographical advantage positions Italy to drive the demand for wine packaging, presenting a lucrative opportunity for manufacturers in the country
Regional Outlook
This section of the report provides key insights regarding various regions and the key players operating in each region. Economic, social, environmental, technological, and political factors have been taken into consideration while assessing the growth of the particular region/country. The readers will also get their hands on the revenue and sales data of each region and country for the period 2022-2032.
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Wine Packaging Market by Category
By Material:
- Glass
- Wood
- Paper and Paperboard
- Metal
- Plastic
By Product Type:
- Bottles
- Bag-in-Box
- Barrels & kegs
- Cans
- Others (Cartons, etc.)
By Sales Channel:
- Online Retail
- Offline Retail
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