The direct-to-shape inkjet printers market is poised for significant expansion in the coming years. It is projected to achieve a value of US$3.8 billion by 2022, with a CAGR of 7.2%, eventually reaching a market value of US$6.6 billion by 2030.

The increasing demand for personalized goods is a major driver of the sales growth in direct-to-shape inkjet printers. These printers have the capability to directly print on various types of containers, including tubes, bottles, folding cartons, cans, and other packaging materials. This enables companies to cater to the growing consumer desire for personalized products by offering customized designs and enhancing consumer engagement.

Direct-to-shape inkjet printers are revolutionizing the printing industry by surpassing traditional printing methods and finding applications across multiple sectors. They offer advantages such as superior color blending, high-quality printing, fast printing speeds, and compatibility with various substrate types, including glass, metal, and plastic. Additionally, they eliminate the need for costly labels, resulting in cost reduction during the manufacturing process. These printers improve efficiency, reduce material expenses, enhance cost-effectiveness, enable mass customization, and provide environmental benefits.

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The market growth of direct-to-shape inkjet printers is driven by the increasing demand for products with intricate designs and customized goods. The use of UV curable inks in these printers prevents print quality degradation caused by exposure to UV rays, further contributing to market expansion. Moreover, the ability of these printers to meet the growing demand for sustainability through the use of eco-friendly inks is expected to drive market growth.

Key Takeaways:

  • Solvent-based ink type in the direct-to-shape inkjet printers market is expected to register a CAGR of 9.6%.
  • Bottles will account for approximately 26.6% market share in the application category.
  • Direct-to-shape inkjet printers represent 7.3% of the total inkjet printers’ market value, which is estimated at US$52.1 billion.
  • North America is projected to dominate the market with a share of 27.1% in 2022.
  • The direct-to-shape inkjet printer market in East Asia will continue to grow at a healthy rate of 8.8% through 2032.
  • South Asia is expected to exhibit a robust CAGR of 9.6% over the forecast period.
  • Europe is anticipated to record a growth rate of 23.4% in the market through 2032.

Key Players:

  • Xerox Corporation
  • Heidelberg USA, Inc.
  • Mimaki Europe B.V.
  • Xaar plc
  • Koenig & Bauer AG
  • Tonejet Limited

More Insights into the Direct-to-Shape Inkjet Printers Market Report

In its latest report, FMI offers an unbiased analysis of the global direct-to-shape inkjet printers market, providing historical data from 2017 to 2021 and forecast statistics for the period 2022-to 2032. To understand the global market potential, growth, and range, the market is segmented based on ink type (solvent-based, water-based, UV curing link), substrate type (plastic, glass, metal, paper, wood, fabric), application (bottles, cans. Drums, tubes, folding cartons, & others), end use (food, beverages, pharmaceuticals, cosmetics, personal & home care, chemical, & others), and region.

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By application, bottles are expected to dominate the direct-to-shape inkjet printers market for the forecast period. Estimated to account for nearly 26.6% of market share, bottles are considered absolute barriers which avoid the risk of ink migration. The food and beverages sector much prefers bottles for packaging.

Solvent-based ink type is fade-proof, scratch-resistant, and waterproof. These properties aid market domination of this ink type. It is expected to exhibit a CAGR of 9.6% during the assessment period.

North America is expected to lead the market in terms of region. This is primarily due to the prevalent packaging trends in the U.S.

Key Benefits for Direct-to-Shape Inkjet Printers Market:

  • Porter’s five forces analysis helps to analyze the potential of buyers & suppliers and the competitive scenario of the industry for strategy building.
  • Major countries in each region have been mapped according to their individual revenue contribution to the global/regional market.
  • It outlines the current trends and future scenario of the market from 2022 to 2030 to understand the prevailing opportunities and potential investment pockets.
  • The profiles of key players along with their key strategic developments are enlisted in the report.
  • The key drivers, restraints, and opportunities and their detailed impact analyses are elucidated in the study.

Promotional Personalization Drives Demand for Direct-to-Shape Inkjet Printers in the U.S., Growing Adoption in India’s Packaging Industry Boosts Market:

In the U.S., highly effective promotional campaigns that focus on personalization and customization are driving the demand for direct-to-shape inkjet printers. The U.S. market is expected to hold 85% of total sales in North America, with packaging trends favoring decorative substrates and various shaped and curved products such as bottles, jars, cups, and cans made from different materials like glass, plastic, cardboard, and metals.

As consumer preferences shift towards personalization and eco-friendly printing practices, direct-to-shape printers are witnessing significant growth in the U.S. market. Brands are utilizing these printers to conduct efficient and cost-effective product printing trials, tailor production to customer choices, and enhance branding through highly effective promotional campaigns. The demand for digital printing applications, especially using inkjet technology to directly print images on finished products, is driving the need for direct-to-shape inkjet printers in the U.S.

In India, the adoption of direct-to-shape inkjet printers is growing in the packaging industry and various industrial applications. With a fast-developing economy and investments from international brands, India presents a mass market for consumer product packaging. The booming e-commerce, garments, FMCG, and retail chains in the country are driving the need for attractive packaging to increase brand awareness and market share.

The Indian market is witnessing rising trends towards higher quality, unique decoration techniques, and on-demand production. Direct-to-shape printers are in high demand for cans, bottles, glassware, and drinkware packages in the food and beverage, cosmetics, home and personal care, pharmaceutical, and oral care industries. As a result, the demand for direct-to-shape inkjet printers is expected to grow in India, driven by the need for visually appealing and customized packaging in these sectors

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Direct-To-Shape Inkjet Printers Market By Category

By ink type :

  • Solvent Based
  • Water Based
  • UV Curing Inks

By substrate type :

  • Plastic
  • Glass
  • Metal
  • Paper
  • Fabric
  • Wood

By application :

  • Bottles
  • Cans
  • Drums
  • Tubes
  • Folding Cartons
  • Others (Bags, Trays etc.)

By end use :

  • Food
  • Beverages
  • Pharmaceutical
  • Cosmetics

About FMI

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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