The water-soluble pods packaging market is poised for significant expansion, with a projected valuation of US$ 284.7 million by 2023 and an impressive CAGR of 16.4% from 2023 to 2033. By 2033, the market is estimated to reach approximately US$ 1.2 billion, offering promising opportunities for growth.
Water-soluble pods packaging stands out for its environmental friendliness, as the pods are designed to dissolve completely in both cold and hot water, addressing concerns about non-decomposable waste accumulation. These pods employ water-soluble films, primarily made of polyvinyl alcohol (PVA), which dissolve without leaving any residue, making PVA an appealing packaging material choice for detergent manufacturers.
Major consumer goods manufacturer Procter & Gamble’s laundry detergent pods, such as “Tide Pods” and “Ariel Pods,” have witnessed substantial sales, showcasing the rising demand and popularity of water-soluble pods in the market.
However, it is crucial to address certain misconceptions and potential risks associated with water-soluble pods. Concerns include potential irritation and headaches from the fragrance in laundry pods, as well as instances of clogging. Moreover, the consumption of water-soluble pods can be life-threatening, particularly for children who might mistake them for candy.
These factors may pose challenges and potentially limit the growth of the global market. Manufacturers and industry stakeholders must address these concerns through proper education and awareness campaigns to ensure the safe usage and handling of water-soluble pods. By raising awareness about the risks and promoting responsible usage, the industry can mitigate potential challenges and continue to capitalize on the growing demand for environmentally friendly packaging solutions.
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Key takeaways:
- The water-soluble pods packaging market is expected to witness exponential growth due to the demand for eco-friendly packaging solutions.
- Water-soluble (PVA) films are preferred for their residue-free dissolution in water.
- Procter & Gamble’s laundry detergent pods have shown significant sales, indicating the market’s potential.
- Addressing concerns about smell, clogging, and safety risks associated with water-soluble pods is crucial to foster market growth
Overall, while the water soluble pods packaging market shows promising growth prospects, addressing concerns and dispelling myths associated with these pods will be crucial for sustained expansion.
Key Insights of the Report:
- Key Trends: The report identifies crucial trends in the water-soluble pods packaging market, such as changing consumer preferences, evolving packaging regulations, innovative materials, and emerging technologies. Businesses can use this information to adapt their strategies and capitalize on market opportunities.
- Advancements in Production Technologies: The report delves into the latest advancements in production technologies within the water-soluble pods packaging market. This includes innovative manufacturing processes, automation solutions, and developments in packaging machinery, offering companies a competitive edge and improved efficiency.
- New Product Launches: The report covers recent product launches in the water-soluble pods packaging market, showcasing innovative packaging solutions, materials, and designs by key players. This valuable insight helps track market trends, consumer preferences, and potential areas for product differentiation.
- Expansions: The report highlights expansions in the water-soluble pods packaging market, indicating companies’ growth strategies through facility expansions, entering new markets, or venturing into different product segments. Monitoring these expansions provides valuable insights into market growth potential and industry competitiveness
Competition Landscape
Prominent water soluble pods packaging manufacturers are present mainly in developed countries of the world. But, there is a scope of growth in emerging areas and untapped regions in the near future.
New entrants in the market are likely to add lesser concentration of moisture and higher concentration of detergent in their products for providing a longer shelf-life. Meanwhile, some of the other players are expected to engage in research and development activities to introduce unique products for meeting the demand from numerous industries.
For instance,
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- In December 2021, Invisible Company, a Hong Kong-based provider of sustainable and alternative packaging solutions, announced its plans to create a biodegradable, plastic-free, and water-soluble solution called Invisible Bag for replacing the ‘flat top’ plastic bags used for baked goods and fresh products in supermarkets. It is currently working with researchers to ensure that the new solution is compostable and food-grade compliant.
- In July 2021, Absolutely Bear, an ethical fashion and charitable clothing label based in London, marked ‘Plastic Free July’ by eliminating plastic from its packaging process. It has started using brown paper mailing bags made from plastic-free and plant-based sustainable materials. Also, the garment will be delivered in ‘Leave No Trace’ bags that are water-soluble and biodegradable.
Key Players:
- Aicello Corporation
- Mitsubishi Chemical Corporation
- MonoSol, LLC
- Sekisui Chemical Co., Ltd
- Plasticos Hidrosolubles
- S.L
- Mondi Group Plc
- Arrow Greentech Limited
Country-wise Insights
The water soluble pods packaging market in the U.S. is progressing due to the increasing development of coffee pods. These pods offer convenience and ease of use, making them popular among food service businesses. The presence of already tamped, grounded, and measured coffee reduces wastage. Companies like NEXE and Jabil Packaging Solutions have launched sustainable and compostable coffee pods, driving the market further.
In Brazil, the focus on sustainability and innovation by key players in the market is expected to spur growth. Companies like Natura &Co have announced sustainability plans, aiming for 100% compostable, recyclable, or reusable packaging. These efforts contribute to the growth of the water soluble pods packaging market in Brazil.
In India, the demand for water soluble pods packaging is driven by the rapid development of edible water pods. With a high annual plastic waste generation, there is a growing need to reduce waste in the country. Start-up companies like Workbench Projects have developed edible water pods using seaweed. These innovations aim to reduce plastic usage and provide sustainable solutions for various sectors, including healthcare.
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Water Soluble Pods Packaging Market by Category
Material Type:
- Poly Vinyl Alcohol
Product Type:
- Single Layer Water Pods
- Dual Layer Water Pods
- Multi Chamber Water Pods
End Use:
- Detergents
- Hand Wash
- Dish Wash
- Others (Shaving Creams)
Thickness Type:
- Below 30 Micro Meter
- 31-60 Micro Meter
- 61 Micro Meter Thickness
Region:
- North America
- Latin America
- Eastern Europe
- Western Europe
- APEC
- Japan
About FMI
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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