Navigating Success: Mapping the Path to a US$39.9 Billion Singapore Tourism Market by 2032

The Global Singapore Tourism Market is projected to garner a revenue of US$ 27 billion in 2022, surpassing US$ 39.9 billion by 2032, advancing at a CAGR of 4% during the forecast period (2022-2032).

In a country that has the world’s lowest crime rates, the tourism in Singapore is a major industry and contributor to the country’s economy.

According to the Travel and Tourism Competitiveness report 2015, Singapore’s international openness, business environment and travel and tourism policy bestowed it with the 11th rank out of 141 countries. Singapore is safe and environmentally friendly and also preserves natural and heritage conservation programs.

Singapore’s public transport system is one of the most convenient transport services across the globe. It has a well-known Mass Rapid Transit (MRT) transportation system that is extremely convenient for tourists. Fine dining, nature sight-seeing, cultural and historical landmarks, island resorts and several shopping belts are the main tourist attractions in Singapore.

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Singapore Tourism: Sector Forecast and Spend Analysis – Drivers and Restraints

The Singapore government’s initiative in branding the country’s story has deeper roots in its cultural and historical identity. Such brand stories are giving wider scope to appeal to the more demanding consumers. This factor is particularly creating promising growth in the tourism sector in Singapore.

Another notable effort by the Singapore government includes targeting the right tourists – working millennials who include young single tourists or couples who are employed, families with kids, senior citizens, and business travellers. This is creating robust development in the growth of Singapore tourism. Apart from governmental initiatives there are various other factors that are creating robust development in the country’s tourism sector.

Singapore is safe, clean and efficient. It is one of the safest cities because of its stringent laws. There are no religious or racial tensions. More importantly citizens of Singapore can communicate in English, and tourists therefore do not have to face any language barriers. All these factors are attracting a large number of tourists and as a result, tourism is growing at a very fast rate in Singapore. However, there are few things that are restricting tourists from visiting Singapore.

One of the main restraints is the cost factor. Singapore is very expensive. Compared to other Asian countries, hotels, shopping, taxis and eating is very expensive in Singapore. Tourists also feel that the beaches in Singapore are not happening as in Australia. These factors are hampering the growth of the Singapore tourism industry.

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Singapore Tourism: Spend Analysis

According to the World Travel and Tourism Council (WTTC), travel and tourism generated a total impact of $US 66 billion of Singapore’s GDP in 2014. The total impact of the travel and tourism sector on the GDP is greater than other sectors such as retail, banking, manufacturing, and automotive. Travel and tourism is a significant source of export revenue for Singapore.

According to the WTTC, money spent by foreign visitors to a country is a key component of the direct contribution of travel and tourism. In 2014, Singapore generated SGD 23.9 billion in visitor exports

Also, spending on leisure travelling generated 51.0% of the travel and tourism GDP in 2014 (SGD17.6bn). This particular spending is expected to rise by 2.4% pa to SGD 22.6 billion in 2025. Domestic travel spending generated 30.7% of direct Travel & Tourism GDP in 2014 and is expected to grow by 3.0% in 2015 to SGD 10.9 billion, and rise by 3.1% pa to SGD 14.8 billion in 2025.

 According to the Singapore Tourism Board, fashion and accessories remained the most popular shopping item in terms of amount spent and popularity. Cosmetics, food items, consumer technology, souvenir and gifts, genuine jewellery and watches and clocks are the other items being shopped for.

This comprehensive report equips readers with lucid information and analysis on the sector. Future Market Insights’ experienced travel and tourism analysts bring to you accurate and unbiased information to help you make crucial decisions with confidence.

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