Introduction
In a world where first impressions matter, your product’s packaging plays a pivotal role. It’s not just about protecting the contents; it’s a canvas that speaks volumes about your brand. Welcome to the bespoke packaging market, where customization meets creativity, and your brand story is beautifully wrapped for the world to see.
Bespoke Packaging Market
bespoke packaging market, often referred to as custom or personalized packaging, is a thriving industry catering to businesses across various sectors. This market specializes in creating unique packaging solutions tailored to meet specific brand requirements. Let’s dive deeper into this fascinating realm.
With an estimated value of US$ 14 billion in 2022, the worldwide bespoke packaging market is on a growth trajectory, poised to achieve US$ 21.2 billion by 2029, driven by a steady 6.1% compound annual growth rate (CAGR) from 2022 to 2029.
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Key Takeaways – Bespoke Packaging Market Study
- Due to the ongoing premiumization and personalized solution trend, bespoke packaging has been identified as 35-40% more costly in terms of price as compared to standard packaging across the globe.
- Rising preference towards sustainable packaging is expected to propel the demand for bespoke boxes & cartons during the forecast period. Paper & paperboard has been identified as a prominent material used for bespoke packaging, owing to its sustainability and high printability.
- The market share held by the glass bespoke packaging segment is expected to reduce by the end of 2029, attributable to the entry of bag-in-box, cartons, and paper bottles in the global market.
- The fashion accessories and apparels industry is expected to be the most lucrative end-use industry in the bespoke packaging market, on the back of growing E-commerce penetration and intense competition in this industry.
Product Development – Key Strategy of Manufacturers in Bespoke Packaging Market
Key manufacturers in the bespoke packaging market focus on product development, adoption of IoT, and on geographical & capacity expansion. Moreover, key manufacturers strive to increase their presence through the use of online sales platforms to improve brand recognition.
- In January 2020, James Cropper group developed COLOURFORM™, a moulded fibre bespoke packaging solutions for premium brands.
- In November 2019, DS Smith Plc collaborated with Bloom & Wild and developed a new bespoke decorative box for hand-tied flowers.
- In July 2019, WestRock’s Nestlé Purina PetCare’s Friskies® Lil’ Soups™ Floor Stand/Powerwing won the Budget Award for maximizing resources in a creative and impactful way at the 2019 OMA awards.
Brand owners strive to invest aggressively in packaging, driven by the rise in adoption of premium and customized packaging, and increasing consumer focus on sustainable and environment-friendly products. Manufacturers can gain substantial profits by offering more diversified packaging solutions in terms of technology and design to aid brand owners to cater to consumer preferences for uniquely packaged goods.
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Global Bespoke Packaging Market by Category
By Product Type:
- Mailers & Envelopes
- Boxes & Cartons
- Bags & Totes
- Pouches
- Bottles
- Others
By Material Type:
- Paper & Paperboard
- Plastic
- Glass
- Metal
- Fabric
- Leather
- Wood
By End-use Industry:
- Fashion Accessories & Apparels
- Food
- Beverages
- Consumer Goods & Durables
- Personal Care & Cosmetics
- Others
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East & Africa (MEA)
About Bespoke Packaging Market Report
Future Market Insights, in its new report, offers an unbiased analysis of the global bespoke packaging market, analysing historical demand from 2014-2018 and forecast statistics for 2019-2029. The study offers growth projections of the bespoke packaging market on the basis of product (mailers & envelopes, boxes & cartons, bags & totes, pouches, bottles, and others (composite cans, wraps, & others)),
material (paper & paperboard, glass, plastic, metal, textile, leather, and, wood), and end-use industry (fashion accessories & apparels, food, beverages, consumer goods & durables, personal care & cosmetics, and others) across seven major regions.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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