Expect a steady rise in the white top testliner market, with a projected 4.3% compound annual growth rate (CAGR) anticipated from 2023 to 2033. Starting at an estimated US$ 34.2 billion in 2023, the market is poised to surge to US$ 52.1 billion by the conclusion of the decade.
The European market for white top liners, with testliner as its prominent component, demonstrates a clear inclination towards eco-friendly packaging solutions, with testliner representing nearly two-thirds of the white top liner usage. This trend is primarily attributed to evolving consumer preferences favoring recycled packaging materials and a burgeoning demand from the packaging industry.
Multiple European manufacturers have taken note of this shift in demand and have introduced a range of white top testliner options in recent years. Europac Ltd., for example, expanded its product portfolio with offerings such as Whitepac A HP, Whitepac B, Whitepac B HP, and Whitepac C. Similarly, the Leipa Group made a strategic move in March 2018 by announcing the supply of uncoated white top testliner to the German market, further illustrating the industry’s commitment to meeting this growing demand.
These developments underscore the manufacturers’ dedication to not only meeting consumer preferences but also expanding their production capabilities to cater to the rising need for white top testliner solutions in Europe.
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Key Features of White Top Testliner
- High Stiffness: White Top Testliner offers excellent stiffness and strength, ensuring the protection of goods during transportation and handling.
- Printability: The white surface layer allows for vivid and attractive printing, enhancing the visual appeal of packages.
- Sustainability: With a significant portion of recycled fibers, White Top Testliner is an eco-friendly choice for packaging solutions.
Key Takeaways from White Top Testliner Market
- Europe holds a significant market share. This could be attributed to growing preference for recycled packaging solutions. Along these lines, Leipa Group, since March 2018, started supplying the uncoated white top testliner to Germany.
- The Asia-Pacific is expected to grow at a rapid pace in the white top testliner market in the forecast period due to growing demand for uncoated white top testliner in countries like China and India.
Competitive Testliner
- Smurfit Kappa Group, of late, tabled coated white top testliner of B1 grade. These products are made out of virgin bleached fibers/high quality deinked recycled fibers to render exceptional printability characteristics.
- Europac Ltd. came up with a broad spectrum of coated white top testliner qualities; namely Whitepac A HP, Whitepac B HP, Whitepac B, and Whitepac C.
- International Paper Company came up with coated white top testliner with higher performance grades of superlative stacking strength. The utlility could be for flexo printing and protection against score cracks.
The key Manufacturers Are:
- Smurfit Kappa
- PG Paper Company Ltd.
- Europac Ltd.
- Mondi Group
- Stora Enso Oyj
- DS Smith Plc.
- International Paper Company
- Georgia-Pacific Holding LLC
- APV Germany GmbH
- Ecopab Inc.
Current Market Scenario
Today, the White Top Testliner Market is a thriving industry, catering to diverse sectors such as food and beverages, electronics, automotive, and pharmaceuticals. The market is expected to continue expanding as the demand for sustainable and visually appealing packaging solutions rises.
Market Trends and Growth Drivers
In this section, we will explore the current trends that are shaping the White Top Testliner Market and the key drivers responsible for its growth.
Sustainable Packaging Solutions
As the world moves towards sustainability, there is a growing demand for eco-friendly packaging materials. White Top Testliner, with its high percentage of recycled fibers, fits perfectly into this requirement.
E-commerce Boom
The rapid growth of e-commerce has surged the demand for robust and visually appealing packaging materials. White Top Testliner meets these demands and is becoming increasingly popular in the e-commerce sector.
Advancements in Printing Technology
With continuous advancements in printing technology, White Top Testliner can now support high-quality graphics and intricate designs, making it an attractive choice for branding and marketing purposes.
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Key Segments Covered in the White Top Testliner Industry Report
by Product Type:
- Coated White Top Testliner
- Uncoated White Top Testliner
by Substance Range:
- White Top Testliner below 100 gsm
- White Top Testliner between 100-200 gsm
- White Top Testliner between 200-300 gsm
- White Top Testliner above 300 gsm
End Use Application:
- Consumer Durable Packaging
- Corrugated Cardboard Tray Packaging
- Food & Beverage Applications
- Electrical & Electronics
- Other Applications (Agriculture, cosmetics, etc.)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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