The Africa adventure tourism market is expected to surpass US$ 115.1 million in 2023 and is anticipated to reach US$ 187.4 million by 2033, at a CAGR of 5.0% from 2023 to 2033, according to recently released research by Future Market Insights (FMI).
According to the World Tourism Organization, Africa is the region with the second-fastest growth in terms of tourism after South East Asia. Tourists that are passionate about travel and adventure should partake in adventure tourism. It is intended for people who desire to enrich their lives with fresh experiences. Adventure tourism is resilient, draws high-value clients, helps local economies, and promotes environmentally friendly behaviour.
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Despite being a small market, it is becoming more and more popular worldwide. Africa is a comprehensive travel destination for all types of tourism, notably adventure tourism, due to the abundance of natural resources.
Africa is a vast and scenic continent, from lush rainforests to towering desert sands, snow-capped mountains, wild coastal cliffs, tranquil white sands and turquoise waters. Africa is home to the most diverse wildlife on the planet and a rich variety of cultures and traditions. There are many unparalleled adventures on this unique continent, so I’ll briefly summarize them here.
Snorkel, water Rafting, Hot air balloon flight, Gorilla trekking, Swim with whale sharks, dunes, these are the some of the adventure tourism activities in Africa.
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Key Takeaways:
- Land based activists rea mainly preferred and more prominent in adventure tourism Africa.
- Africa is a vast continent with the most diverse countries in the world filled with lush local forests and stunning beaches.
- Lack of infrastructure development around many adventure destinations in Africa will restrain the African adventure tourism market.
- Growing interest in adventure sports, rise in disposable incomes, and affordable travel packages are anticipated to support market expansion.
- In terms of traveller type, the family segment is estimated to account for the relatively highest value share in the African adventure tourism market
- Middle-aged people that are 20-30 age group segment will continue to hold the highest share in traveling in the forecast.
Impact of COVID-19 on the Market
The COVID-19 epidemic had a significant influence on the tourism sector in 2020 as a result of the virus’s lockdown restrictions.
As the virus spread across the world, it caused an immediate reaction of borders being shut, transport stood cancelled, The COVID-19 pandemic had an undesirable impact on the global adventure travel market growth in 2020. As per the World Travel and Tourism Council (WTTC), the number of adventure travellers has drastically declined due to the global lockdown and travel limitations.
However, the global market will grow at a significant rate post the COVID-19 outbreak as market leaders are opting new strategies for safer travels. COVID-19 has created an unprecedented crisis for the tourism industry in Africa and around the world, crushing the supporting food, service, and manufacturing sectors that depend on tourism for employment and incomes.
Furthermore, the closing of public places and tourism activities as a result of the pandemic resulted in the market’s complete collapse during the crisis border closures, airport closures, and hotel closures, as well as restrictions on large gatherings, and land travel, and related services.
Who is winning?
Leading companies in Africa adventure tourism are focused on promotional strategies, advertising popular tourist destinations in Africa, and new offers with a variety of package that attracts consumers that have driven sales growth of adventure tourism in Africa.
Major players present in the Philippines sustainable tourism market are Africa Adventure Company, Africa Safari & Adventure Tours, Africa Travel Co, Go Explore Safaris & Tours, Nomad Africa Adventure Tours, Africa Adventure Vacations, Pamoja Tours & Travels.
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Future Market Insights, in its new offering, provides an unbiased analysis of the South Korea Tourism spend analytics forecast, noting historical demand data (2017-2021) and forecast statistics for the period from 2022-to 2032. The study divulges compelling insights on the Philippine sustainable tourism market based by Type – (Hard Adventure, Soft Adventure) By Activity Type – (Land-based Activity, Water-based Activity, Air-based Activity) By traveller type – (Solo, Friends/Group, Couple, Family) By Age Group – (Below 30 Years, 30–41 Years,42–49 Years,50 Years and Above) By Consumer Orientation – (Men, Women, Children) & Region.
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