The market for winter adventure tourism is anticipated to reach US$ 125.5 million in 2023 and US$ 224.7 million by 2033, at a CAGR of 6% from 2023 to 2033, according to recently released research by Future Market Insights (FMI). In its parent market (the tourism market), winter adventure tourism has a proportion of between 5% and 9%.
Following the COVID-19 epidemic, social media platforms are being utilized more and more to promote the services of international winter adventures tourism market.
Customers’ sound financial standing and desire to study and educate themselves are fostering market expansion. Millennials like travelling and discovering other locations’ unique food, transportation options, etc.
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The ability to customize winter adventure itineraries for specific customers, as well as the provision of lodging, local cuisine, transportation services, etc., are some of the factors driving the worldwide winter adventure industry.
The global expansion of winter adventure industry is being aided by the firms’ digital presence. Additionally, it enables businesses to provide special deals and group discounts to clients.
Key Takeaways:
- The most preferred winter adventure is Free riding. This is because it is sustainable to the nature. Hence, customers prefer that over anything else.
- The age group of 26-35 years prefers participating in winter adventures tourism. This age group loves to do adventurous stuffs and exploring.
- Online booking channel is the most used channel and will continue to be the same. It is due to the increased digital presence of the companies in the winter adventure markets.
- International tourists prefer to do winter adventures tourism. The domestic tourists are always willing to do these winter adventures tourism close to their homes.
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Impact of COVID-19 on the Winter adventures tourism Market
The covid-19 outbreak caused numerous winter adventures tourism businesses to close their doors and suffer losses over the world. However, after the lockdown was removed, businesses likewise saw a large increase in consumers.
After the COVID-19 outbreak, the use of winter adventures tourism has increased again because to the demand for personalization and real-time connectivity. Additionally, people are more likely to pay more for superior experiences and goods. Because of the optimism around the post-pandemic tour demand, many marketers who had left due to concerns about the collapse of the global winter adventures tourism are actually coming back.
Agents who formerly conducted business offline are now embracing new technology, transforming into winter adventures tourism, and even engaging in social media marketing activities.
Who is winning?
Leading players of the Winter adventures tourism market are focusing on improving their digital presence and providing great tour packages for their customers
Major players present in the Winter adventures tourism
- Exodus Travels
- Walkers’ Britain
- Trafalgar
- Expat
- Explore Utracks
- Nordiva
- Tour Active Adventures
- Explore Intrepid Travel
- Topdeck
- Georgian Holidays LLC among others.
Key Segments
By Type:
- Free riding
- Snowkiting
- Ice yachting
- Snow kayaking
- Ice surfing
- Ice climbing
- Shovel racing
- Ice diving
- Snowcross
- Speed flying
- Ski biking
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15 to 25 Years
- 26 to 35 Years
- 36 to 45 Years
- 46 to 55 Years
- 66 to 75 Years
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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Website: https://www.futuremarketinsights.com
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