According to Future Market Insights, the China Packaging Primers Market size is forecast to reach US$ 564.1 million in 2023 and further expand at a CAGR of 4.8% during the projection period. Overall packaging primer sales in China are poised to surge at a steady pace, taking the overall market valuation to US$ 901.5 million by 2033.
In contemporary packaging practices, digital printing has become increasingly prevalent. To optimize the quality and durability of printed designs, packaging primers play a vital role. These primers serve to enhance the adhesion between the packaging substrate and the ink, establishing robust bonds between the two components. Their efficacy is particularly pronounced in the context of inkjet printing applications, where achieving vivid, long-lasting prints is crucial.
Rising demand for flexible and protective packaging with lightweight and better aesthetic features is a key factor driving China’s packaging primers industry forward.
Flexible packaging solutions are widely preferred over rigid packaging solutions, as they are cost-effective, lightweight, and durable, and require fewer plastics, and less space on shelves during packaging than rigid packaging options.
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This has significantly helped in increasing the overall consumption of products packed in flexible packaging formats. The rising inclination towards flexible or lightweight packaging formats is supplementing the sales of packaging primers in China to a significant extent.
How is Digital Printing Accelerating for Demand for Packaging Primers in China?
Rising Adoption of Printing Tech in China Packaging Market to Drive Packaging Primers Demand in the Country
In recent years, the integration of digital printing technology has significantly broadened the horizons for brands to connect with their desired consumer base. Packaging primers have emerged as instrumental tools, conferring a range of advantages, including heightened manufacturing efficiency. Notably, they excel in facilitating rapid ink drying, strong adhesion, and a notable improvement in the overall quality of the final product.
Packaging primers are particularly adept at fostering adhesion between substrates and inks, especially in the realm of inkjet printing, creating a robust and durable bond between these elements. The integration of advanced printing technologies within the Chinese packaging industry is poised to open up a plethora of opportunities for primer manufacturers to maximize their sales and financial profitability.
Drivers:
- Growing Packaging Industry: The packaging industry in China is experiencing rapid growth, driven by the expansion of e-commerce, increased consumer demand for packaged goods, and the rise of the food and beverage sector.
- Technological Advancements: Advancements in printing and coating technologies are boosting the demand for packaging primers, as they play a crucial role in enhancing print quality and adhesion on various packaging materials.
- Environmental Regulations: Stringent environmental regulations are promoting the use of eco-friendly and sustainable packaging materials, driving the need for primers that support these materials and reduce environmental impact.
- Brand Identity: Packaging primers are essential for achieving vibrant and consistent branding on packaging, which is crucial for brand recognition and consumer appeal.
- E-commerce Growth: The growth of e-commerce in China requires packaging materials that can withstand the rigors of transportation, and primers play a role in ensuring the durability of printed designs and labels.
- Food Safety Standards: The food and beverage industry’s adherence to stringent safety standards necessitates packaging primers that can withstand food contact and maintain product integrity.
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Key Takeaways from China Packaging Primers Market
- The packaging primers market size in China is projected to reach US$ 901.5 million by 2033.
- Overall packaging primer sales across China are forecast to surge at 4.8% CAGR between 2023 and 2033.
- By primer type, solvent-based coatings segment is expected to expand at a CAGR of 7.2% during the assessment period.
- Based on application, film, aluminum & paper converters segment is anticipated to hold around 42% of the total market share by the end of 2033.
- Top 5 companies hold around 20% to 25% share of the China Packaging Primers Market.
Rising Popularity of Premium Goods Propelling Sales of Packaging Primers in China
Premium goods have emerged as an ultimate choice across various sectors in the goods packaging industry. Brands can attract more customers by offering items packaged with glossy & luxurious finish platforms, and package coatings are viewed as a method for achieving this.
Aesthetics together with appearance are vital factors when designing and manufacturing packaging in retail sector and fast-moving consumer goods (FMCG) industry. The reasons behind the rapid penetration of packaging primers in the China market are their attractive features such as excellent moisture-resistant properties high-end gloss, better surface for ink adhesion while printing, etc.
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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