The global Black Friday sale market net worth is estimated to be around US$ 273.1 Billion in 2022 and is anticipated to expand at a CAGR of 15.2% from 2022 to 2032. The growing popularity of this festive event beyond the United States is expected to drive the market up to US$ 1,123.9 Billion by 2032.
Black Friday now marks the beginning of a long sale that lasts until Cyber Monday, and it is no longer just a one-day shopping spree. This has solidified itself as a fixture of retail calendars all around the world, significantly altering how consumers purchase in the run-up to Christmas and New Year celebrations.
The global market for Black Friday sales has changed over the past decade due to a rise in instant internet buying, a decline in purchasing at public outlets following the pandemic years, and a widespread awareness that not all bargains are as amazing as they seem. Customers’ reluctance to enter crowded stores, in particular, presents a huge limitation for businesses that supply goods and merchandise according to those of their target market expectations.
Unlock helpful information about the Market – Download your Sample Report! https://www.futuremarketinsights.com/reports/sample/rep-gb-15813
The overall sales fell just short of the previous record in 2020 at $8.9 billion. Some speculate that this was due to the pandemic’s lasting effects of out-of-stock products, extended shipping times, etc., as well as earlier online sales that may have taken some of the steam. Global, as well as regional retailers aiming to make a fortune out of Black Friday sale events, must deal with these quick-changing adjustments if they want to fully benefit from the shopping season.
Key Takeaways from the Black Friday Sale Market Study
- Based on product type, clothing goods are figured out to be the dominating segment contributing to almost 51% of the sales, followed by consumer appliances contributing nearly 24%.
- According to consumer orientation, market players mostly target the Gen-Z buyer segment, which is responsible for approximately 48% of the overall sales achieved globally. While millennial buyers also make up a substantial part of the market by contributing a market share of 28%.
- In the end-user category of the market report, men were found to be the major buyers during the Black Friday sale event, with overall sales of this segment amounting up to 48% of the overall sales.
- On the basis of sales channels, online sales are presently the prominent mode for Black Friday deals. This segment has exhibited constant growth over the past few years against in-store distribution channels and will capture almost 69% of the market share in 2022.
Competitive Landscape for the Black Friday Sale Market
Amazon, Walmart, Target, Macy’s, Best Buy, Puma, John Lewis, Luxe Strap, New Egg, eBay, Apple, H&M, Zara, Go Daddy, Adidas, and Big Rock among others are some of the major players in the global Black Friday sale market.
Unlock Bespoke Analysis: Request Customized Insights to Fuel Your Success in the Market!
https://www.futuremarketinsights.com/customization-available/rep-gb-15813
Key Segments
By Product Type:
- Clothing
- Footwear
- Beauty & Personal Care
- Consumer Electronics
- Consumer Appliances
- Accessories
- Books
- Toys & Games
- Jewellery
- Gift Cards
- Others
By Consumer Orientation:
- Baby Boomers
- Millennials
- Gen-Z
- Gen-X
- Others
By End User:
- Men
- Women
- Kids
By Sales Channel:
- In-store
- Online Sales
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
Contact Us:
Future Market Insights Inc.
Christiana Corporate, 200 Continental Drive,
Suite 401, Newark, Delaware – 19713, USA
T: +1-845-579-5705
For Sales Enquiries: sales@futuremarketinsights.com
Website: https://www.futuremarketinsights.com
LinkedIn| Twitter| Blogs | YouTube