The waterproof sneakers market is estimated at USD 230.3 million in 2022 and is projected to reach USD 354.2 million by 2032, at a CAGR of ~4.4% from 2022 to 2032.
Waterproof sneakers are gaining popularity in a number of countries. Waterproof shoes are designed with the intention of being worn in wet conditions or mostly submerged. Special synthetic materials that resist water are used to protect water from leaking inside shoes. These sneakers soon acquired popularity due to their waterproof characteristics. To keep employees safe, several employers have mandated the use of waterproof protective footwear. These shoes keep your feet dry and warm while also keeping you from sliding.
These sneakers are famous among outdoor enthusiasts who enjoy roaming through nature. Because trekking and climbing may require hiking on icy slopes, these shoes may become wet and cause cold feet. To avoid such situations, hikers and climbers choose waterproof shoes that do not become wet from ice. Waterproof shoes are most popular in areas with heavy snowfall and rains. These people use waterproof shoes because they do not get wet, dry quickly, and give total foot protection. In certain areas, these waterproof sneakers are routinely worn on a regular basis.
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Waterproof footwear is becoming more popular in some areas as individuals begin to spend money on leisure activities. Furthermore, the impact of Western countries, as well as social media marketing, are assisting the waterproof sneakers business to thrive.
However, the major restrain to the market is counterfeit goods. Fake manufacturers provide waterproof shoes with inferior quality and inexpensive costs, enticing an increasing number of buyers. There are also various waterproofing sprays and products in the market that compete with waterproof shoes.
Key Takeaways from the Waterproof Sneakers Market Study
- Lace-up type of the waterproof sneakers are popular among the consumers. The laces are helpful to adjust the tightness and snug fit of shoes as per comfort. Additionally, laces add good looks and also close up possible entry points for water.
- Soles of the waterproof sneakers are made using polyurethane. The material is used as it is waterproof, have strength and flexibility and can absorb shocks without bending, which are ideal sole properties.
- Men’s waterproof sneakers are having high demand than women’s and children. As men are involved in more adventure activities, they tend to buy these waterproof sneakers more.
- In the case of regional analysis of regions like the Europe is expected to gain traction in the Waterproof Sneakers market.
“Waterproof shoes are an excellent alternative for keeping feet dry in inclement weather. People use these shoes frequently because they protect them from blisters and other infections caused by moist shoes, increasing sales in many regions.” Says an FMI Analyst.
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Regulations on international transportation disturbed both the raw material and finished goods supply chains. The primary sales channels for the waterproof footwear, retail and online, have been closed. The Manufacturing hubs throughout the world were effected by two factors. First, operations were halted as a result of the epidemic. Then there’s the growing number of order cancellations from international customers who are unable to sell or hoard products. Following Pandemic, many potential buyers switched to more comfortable footwear, affecting total sales of the waterproof sneakers.
Who is winning?
Leading players operating in the sneaker market Skechers, Nike, Adidas, Quechua, Wildcraft, ASIAN, Asics, Columbia, New Balance, ON, North Face, ECCO, Nike ACG, Solomon and among others.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the sneaker market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032. The study divulges compelling insights on the Waterproof Sneakers Market by Closure Type (Lace-Up, Elastic, Velcro, Slip-On, Others), Sole Material (Rubber, Polyurethane, Leather, EVA, Others), Outer Material (Leather, Rubber, PVC, Mesh, Other), Consumer Orientation (Men, Women, Children), Sales Channel (Hypermarket/Supermarket, Wholesalers/Distributors, Specialty Stores, Multi-brand Stores, Independent Small Stores, Online Retailers, Other Sales Channel) & Region – Forecast to 2022-2032
Waterproof Sneakers Market by Category
By Closure Type, Waterproof Sneakers Market is segmented as:
- Lace Up
- Elastic
- Velcro
- Slip-On
- Others
By Sole Material, Waterproof Sneakers Market is segmented as:
- Rubber
- Leather
- Polyurethane
- EVA
- Others
By Outer Material, Waterproof Sneakers Market is segmented as:
- Leather
- Rubber
- PVC
- Mesh
- Others
By Consumer Orientation, Waterproof Sneakers Market is segmented as:
- Men
- Women
- Children
By Sales Channel, Waterproof Sneakers Market is segmented as:
- Hypermarket/Supermarket
- Wholesalers/Distributors
- Specialty Stores
- Multi-brand Stores
- Independent Small Stores
- Online Retailers
- Other Sales Channel
By Region, Waterproof Sneakers Market is segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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