North America enterprise video market was worth US$ 15,647.2 Million in 2023. The market is anticipated to expand at an 11.0% CAGR from 2023 to 2033. By 2033, its value is likely to reach about US$ 44,299.9 Million.
The industry for video-based goods and services is the definition of the market for enterprise videos in North America. Enterprises utilize them to promote training, collaboration, and communication.
It consists of items such as streaming media, video walls, digital signs, and video conferencing. It also offers services, including video hosting, video production, and video analytics.
For their products and services, a number of enterprise video solution companies are using cloud computing technologies. A unified communication platform is offered to end users through a cloud-based enterprise video solution.
Cloud storage, recording, and video content management are also included. Customers can scale up and down their demands by using the cloud solution.
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Users can also be charged differently depending on how they want to utilize the site. According to Future Market Insights (FMI), the North American enterprise video market accounts for around 21.5% of the global business video industry.
Since it began in 2020, the pandemic has pushed the move toward remote work. Several companies in North America are looking for strategies to maintain team communication and engagement. Teams can collaborate, communicate, and stay productive no matter where they are thanks to enterprise video platforms.
Businesses are discovering that video, a highly engaging medium, might help them interact with their clients and staff more effectively. Businesses can boost engagement and enhance conversions by using video in their marketing and communication efforts.
These are also becoming more inexpensive. Enterprise video platforms are nowadays available to businesses of all sizes. More businesses are utilizing video in their marketing and communication strategies as the cost of video production and distribution continues to drop.
High-speed internet accessibility has significantly boosted enterprise video sales in North America. It has gotten simpler for businesses to implement video communication and collaboration solutions as more employees have access to quick and dependable internet connections.
Key Takeaways:
- North America enterprise video industry witnessed an average CAGR of 7.0% in the historical period from 2018 to 2022.
- The United States is projected to generate a share of 79.4% in 2023 in North America market.
- Canada enterprise video market is set to exhibit a CAGR of 15.1% in the next ten years.
- By solution, the video conferencing category is estimated to hold a market share of 66.8% in 2023.
- By deployment, the cloud-based deployment segment held a market share of 42.7% in 2022.
“It is now simpler for businesses to embrace and use video communication & collaboration tools owing to the widespread availability of cloud-based enterprise video solutions. They benefit from greater flexibility and scalability thanks to cloud-based technologies. They can also simply adjust their usage based on their needs and access video tools from any location thanks to these,” – says a lead analyst at FMI.
Competitive Landscape:
A range of video services, including live streaming, video on demand, video conferencing, and webinars, are available from enterprise video service providers across North America. They are able to meet the varied needs of their customers by offering a broad variety of services.
Security and compliance elements are being prioritized by providers due to the growing need for secure and compliant video content. A few of these include encryption, access restrictions, and password protection.
For instance,
- Adobe Systems Incorporated debuted its new Adobe Video product in June 2021. To assist businesses in swiftly and effectively creating and managing videos, it includes sophisticated analytics and collaboration tools.
Key Companies Profiled:
- Cisco
- Zoom
- Avaya
- Adobe
- Brightcove
- Kaltura
- Microsoft
- IBM Corporation
- Vimeo
- Qumu Corporation
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Get More Valuable Insights:
In this report by Future Market Insights (FMI), the North American enterprise video market is segmented into five key sections. These include solution (video conferencing, video content management, webcasting tool), deployment (cloud-based, web-based, on-premises), enterprise size (small offices, small enterprises, medium-sized enterprises, large enterprises, very large enterprises), application (corporate communications & collaboration, training & developments, client engagement, digital marketing management), industry (finance, manufacturing & resources, distribution services, services, public sector, infrastructure), and country.
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Market Outlook by Categories:
By Solution:
- Video Conferencing
- Video Content Management
- Webcasting Tool
- Others
By Deployment:
- Cloud-based
- Web-based
- On-premises
By Enterprise Size:
- Small Offices (1 to 9 employees)
- Small Enterprises (10 to 99 employees)
- Medium-sized Enterprise (100 to 499 employees)
- Large Enterprises (500 to 999 employees)
- Very Large Enterprises (1,000+ employees)
By Application:
- Corporate Communications & Collaboration
- Training & Developments
- Client Engagement
- Digital Marketing Management
- Others
By Industry:
- Finance
- Banking
- Insurance
- Investment/Securities
- Manufacturing & Resources
- Discrete Manufacturing
- Process Manufacturing
- Resource Industries
- Agriculture
- Distribution Services
- Retail
- Wholesales
- Transportation/Logistics Services
- Warehousing & Storage
- Shipping
- Services
- IT/Professional Services
- Consumer & Personal Services
- Media, Entertainment & Publishing
- Travel & Hospitality
- Legal Services
- Public Sector
- Government (State/Central)
- Education
- Healthcare
- Aerospace & Defense
- Non-Profit
- Infrastructure
- Telecommunication
- Energy & Utilities
- Building & Construction
By Country:
- United States
- Canada
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Author:
Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with credible solutions and constantly makes a buzz in the media with his thought leadership. His vast experience in market research and project management a consumer electronics will likely remain the leading end-use sector cross verticals in APAC, EMEA, and the Americas reflects his growth-oriented approach to clients.
He is a strong believer and proponent of innovation-based solutions, emphasizing customized solutions to meet one client’s requirements at a time. His foresightedness and visionary approach recently got him recognized as the ‘Global Icon in Business Consulting’ at the ET Inspiring Leaders Awards 2022.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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