The bag-in-tube market has displayed robust growth, reaching a value of US$ 4.4 million in 2018. Anticipated to maintain this momentum, the market is forecasted to achieve a remarkable 13.1% compound annual growth rate (CAGR) during the 2022-2029 period. The Asia Pacific region is set to emerge as a key player, driven by its expanding packaging industry. Meanwhile, Western Europe, already the largest and most mature market for bag-in-tube, is expected to retain its dominant position in terms of both value and volume. This market’s evolving landscape reflects dynamic shifts in global packaging preferences and consumption patterns.
In the coming ten years, the demand for bag-in-tube is anticipated to increase significantly in the Asia Pacific area. This can be ascribed to the region’s packaging industry’s overall expansion. However, Western Europe, the most developed and substantial market for bag-in-tube, will continue to hold the top spot in both value and volume terms.
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Industry Trends:
- Eco-Friendly Materials: Growing emphasis on sustainability is driving the bag-in-tube market towards eco-friendly materials, responding to consumer demand for environmentally responsible packaging.
- Innovative Dispensing Solutions: Manufacturers are focusing on developing advanced dispensing solutions to enhance user convenience and differentiate their products in the competitive bag-in-tube market.
- Diverse Applications: The bag-in-tube format is witnessing increased adoption across diverse industries, from food and beverage to pharmaceuticals, as companies recognize its versatility and practicality.
- Customization and Branding: Brands are leveraging customizable bag-in-tube packaging to enhance their product visibility and create a unique identity in the market, catering to consumer preferences for personalized experiences.
- Extended Shelf Life Technology: Ongoing advancements in barrier technologies are extending the shelf life of products in bag-in-tube packaging, addressing the need for longer-lasting freshness and quality assurance.
Growth Drivers in Bag-in-Tube Industry:
- Rising Consumer Demand for Convenience: The bag-in-tube market is driven by the increasing preference for convenient packaging solutions, offering ease of use and portability for consumers on the go.
- Innovation in Packaging Design: Continuous innovations in bag-in-tube packaging design, such as improved dispensing mechanisms and material advancements, are attracting manufacturers looking to differentiate their products in the market.
- Expanding Application in Various Industries: The versatility of bag-in-tube packaging is fostering its adoption across a range of industries, including beverages, cosmetics, and pharmaceuticals, contributing to overall market growth.
- Environmental Sustainability Concerns: Growing awareness of environmental sustainability is propelling the bag-in-tube market, with eco-friendly materials and recyclability becoming key factors influencing consumer choices and industry trends.
- Preference for Extended Shelf Life: The bag-in-tube format offers effective barrier properties, contributing to an extended shelf life for products. This feature is a significant growth driver as consumers seek products with longer freshness and quality assurance.
Key Takeaways
- Metalized PET will continue to be the favoured material in the bag-in-tube market, with more than 60% of the market expected to be captured between 2019 and 2029.
- By 2029, demand from wine and olive oil producers is predicted to account for roughly 80% of the global bag-in-tube market, and it is expected to develop at a faster rate than any other segment.
- Western Europe is estimated to dominate the bag-in-tube market, with a CAGR of more than 10% from 2019 to 2019.
- Bag-in-tube makers can make significant profits by targeting wine and spirit producers, as these end users see bag-in-tube as a lightweight, leak-proof, and cost-effective packaging alternative to glass.
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Key Segments
By Capacity:
- Less than 1000 ml
- 1000 to 2000 ml
- 2001 to 3000 ml
- More than 3000 ml
By Product:
- EVOH Barrier + PE
- Metallized PET
By End-use:
- Wine
- Spirit
- Olive Oil
- Fruit Juices
- Others
Author:
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
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