Active packaging refers to a type of packaging system that goes beyond the traditional role of merely containing and protecting products. Instead, it actively interacts with the internal environment of the package or the product itself to extend shelf life, maintain product quality, and enhance safety.
The primary goal of active packaging is to actively influence the conditions inside the package to preserve the freshness and quality of the packaged goods. This can be achieved through various mechanisms, such as oxygen scavenging, moisture control, antimicrobial properties, and ethylene absorption, among others.
The global active packaging market is on a trajectory of sustained growth, with a projected average annual growth rate of 9.49% throughout the forecast period. As of 2023, the market is valued at an impressive US$ 26.13 billion, and it is set to surge beyond US$ 64.71 billion by the year 2033. Notably, the market had a baseline valuation of US$ 23.87 billion, emphasizing its consistent upward trajectory.
The active packaging market is witnessing significant growth, primarily propelled by its extensive utilization in the food and beverage industry. This widespread adoption is driven by the capability of active packaging to extract specific fluids from packaged goods, thereby extending their shelf life and preserving product quality.
Furthermore, active packaging solutions are increasing the safety of food and enhancing the shelf-life of the products, along with the delivery of appropriate information in the packages. However, it has been noted that stringent laws prohibiting the use of plastic for packaging in developing nations pose a serious threat to the market’s long-term expansion.
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Key features of active packaging include:
- Oxygen Scavenging: Some active packaging systems incorporate oxygen absorbers or scavengers to reduce the oxygen levels within the package, slowing down oxidative reactions and extending the shelf life of oxygen-sensitive products.
- Moisture Control: Active packaging may include technologies to regulate humidity levels within the package, preventing moisture-related issues such as mold growth or product degradation.
- Antimicrobial Properties: Packaging materials with antimicrobial agents can help inhibit the growth of microorganisms, thus reducing the risk of spoilage and contamination.
- Ethylene Absorption: Ethylene is a plant hormone that accelerates the ripening of certain fruits and vegetables. Active packaging can absorb ethylene, helping to extend the freshness of produce.
- Temperature Control: Some active packaging solutions incorporate temperature-sensitive materials to help regulate the temperature inside the package, providing additional protection for temperature-sensitive products.
Key Takeaways from the Active Packaging Market
- The active packaging market has witnessed an approximate rise of US$ 2.26 Bn from the year 2022 to 2023.
- The smart packaging segment by application type category is identified to advance at a moderate pace, recording a CAGR of 5.5% through 2033. This segment is likely to surpass a valuation of US$ 44,643.71 Mn by the end of the projection period.
- The oxygen scavenger segment by product type category is likely to exert dominance in the forthcoming years, with a market value of US$ 4.27 Bn by the estimated study period.
- The North American region is anticipated to hold the maximum market share in the active packaging market, advancing at a CAGR of 6.2% in 2023.
Competitive Landscape in the Active Packaging Market
The manufacturers in the active packaging market are entering into strategic partnerships and collaborations with other prominent players in the industry. They are rigorously investing in research and development activities to strengthen their foothold and widen their base of active packaging solutions. The market is estimated to stir up through the forecast period, owing to the innovative attempts in technology for advanced packaging made by biggies.
Recent Developments
- In April 2022, Amcor PLC made an investment to expand its medical thermoforming packaging capabilities in its healthcare packaging factory located in Sligo, Ireland. The investment is of multiMn dollars that would support Amcors expanding sterile packaging business and refer clients in North America and Europe for accessing another location with all-inclusive healthcare options.
- In May 2022, Avery Dennison made an announcement about its strategic alliance with WIliot, a provider of digital ID technologies. This alliance is to scale the Internet of Things with the inclusion of atma.io as the design, development, and production of Wiliot tags, which will make a significant contribution to the development of interconnected and fully intelligent IoT.
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Key Segments in the Active Packaging Market
By Type:
- Oxygen Scavenger
- Shelf-life sensing
- Time Temperature Indicator
- Moisture Absorber
- Others
By Application:
- Food and Beverage
- Healthcare
- Pharmaceutical
- Personal Care
- Others
By Region:
- North America
- Latin America
- Asia Pacific
- MEA
- Europe
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