In 2022, the global over-the-air software update market is anticipated to be worth US$ 4,713.4 million USD. With the rapid global spread of connected autos and their increasing dependency on software, the overall demand for over-the-air software updates is expected to expand at a CAGR of 16.6% between 2022 and 2032, totaling roughly US$ 21,867.1 Million by 2032.

Internet of things (IoT) is the internetworking of electronic devices, vehicles, buildings and other items through connected devices or smart devices. With the boom in IoT, the number and types of smart devices are growing and same is the case with software in these devices. Successively, there is increasing need for a way to distantly able to manage these devices. Over-the-air (OTA) is a standard for the communication and downloading of application related instruction in a wireless communication system.

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The wireless delivery of new software or data to the devices be it mobile, tablets or others without requiring a physical access to the device can be termed as over-the-air software update. While smartphones and laptops are quite common for remote over-the-air software updates other industries such as automotive and healthcare will eventually play a prime role providing opportunity for over-the-air software update market.

To support over-the-air software update, automobile manufacturers ought to have a backend software management solution. The control that can restrict the over-the-air software update to Wi-Fi or require the vehicle to be parked before updating or so on.

Global Over-the-Air Software Update Market: Drivers

Over-the-air software updates have significant economic advantages owing to the large cost saving compared to the existing manual approaches. Automakers can drastically reduce the cost of updating vehicle software in order to improve functionality or to fix issues.

They can address consumer demands for the latest cloud-based services, voice recognition, navigation, maps and other services, which is now updated through service appointments. The above mentioned factors are attracting the automakers to enhance their customer experience by adopting over-the-air software update technology driving the global over-the-air software update market.

Global Over-the-Air Software Update Market: Restraints

Cyber-security is the prime reason that act as a challenge for the key player that provide over-the-air software update decelerating the growth of over-the-air software update market. Few other challenges include code size of the microcontroller based application, robustness, bandwidth needs to be appropriate for the boot-loader to function appropriately and version management which act as a barrier for the key players to adopt new innovation impacting negatively the global over-the-air software update market.

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Global Over-the-Air Software Update Market: Regional Outlook

North America and Western Europe are regionally having the prime client base who have already accepted this new innovation owing to the greater share regionally in global over-the-air software update market. APEJ and Japan are the regions which have potential for global over-the-air software update market due to the growing income of the population and many end-user verticals setting up their production facilities in these regions.

Global Over-the-Air Software Update Market: Competition Landscape

Key players of the global over-the-air software update market include Libelium Comunicaciones Distribuidas S.L., Harman International, WindRiver, Movimento, Aricent Inc., Autonet Mobile, Inc., Hitachi Automotive Systems Ltd. and Advanced Telematic Systems GmbH, Zeeis Technologies and Gemalto NV

The report covers exhaustive analysis on

  • Global Over-the-Air Software Update Market Segments
  • Global Over-the-Air Software Update Market Dynamics
  • Historical Actual Market Size, 2013 – 2015
  • Global Over-the-Air Software Update Market Size & Forecast 2016 to 2026
  • Supply & Demand Value Chain
  • Global Over-the-Air Software Update Market Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain
  • Global Over-the-Air Software Update Market Drivers and Restraints

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Regional analysis for Global Over-the-Air Software Update Market includes

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific
  • Japan
  • Middle East and Africa

Key Segments Covered in the Over-The-Air Software Update Industry Analysis

Over-The-Air Software Update Market by End-Use Vertical

  • Automobile Industry
  • Gaming Industry
  • Media and Entertainment Industry

Over-The-Air Software Update Market by Region

  • North America Over-The-Air Software Update Market
  • Latin America Over-The-Air Software Update Market
  • Europe Over-The-Air Software Update Market
  • Asia Pacific Excluding Japan Over-The-Air Software Update Market
  • Middle East & Africa Over-The-Air Software Update Market

Author:

Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with credible solutions and constantly makes a buzz in the media with his thought leadership. His vast experience in market research and project management a consumer electronics will likely remain the leading end-use sector cross verticals in APAC, EMEA, and the Americas reflects his growth-oriented approach to clients.

He is a strong believer and proponent of innovation-based solutions, emphasizing customized solutions to meet one client’s requirements at a time. His foresightedness and visionary approach recently got him recognized as the ‘Global Icon in Business Consulting’ at the ET Inspiring Leaders Awards 2022.

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