Revolutionizing Nutrition: Potato Protein Market Set to Attain US$ 300 Million by 2033 | FMI Study

Potato Protein Market
Potato Protein Market

The global potato protein market is predicted to register a CAGR of 7.6% over the forecast period, according to FMI’s analysis. The industry’s value is anticipated to increase from US$ 144 million in 2023 to US$ 300 million by 2033 end.

The surging demand for clean label products as a result of increasing concerns around the robust climate change is propelling the demand for vegetable-based proteins. Due to this, the incorporation of potato protein into several vegetarian products is rising. Moreover, the expanding vegan population, particularly in countries like Canada and the United Kingdom, among others, is fueling the demand for food products consisting of plant-based protein. This new trend is projected to witness overwhelming response due to the rising demand for potato protein in the thriving vegan industry.

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The market is projected to augment owing to the initiation of several research activities. These activities are aimed at promoting the operational efficiency and cost-effectiveness of the potato protein extraction process. The potential utilization of potato protein to safeguard against cancerous cells is predicted to enhance the demand for potato protein. The deployment of novel technologies to curtail potato waste while producing potato protein is anticipated to provide impetus to the market over the upcoming years.

Key Takeaways:

  • U.S. Market Dominance: The United States is projected to lead the potato protein market, reaching a valuation of US$ 106.3 million by 2033. The U.S. market anticipates a robust growth rate, recording a 7.4% CAGR over the forecast period.
  • China’s Significant Position: China emerges as a key player in the Asia Pacific potato protein market, estimated to achieve US$ 21.5 million by 2033. The regional market is poised for a steady CAGR of 7% from 2023 to 2033.
  • Japanese Market Growth: Japan, a vital market in the region, is expected to reach a market valuation of US$ 17.6 million by 2033. The Japanese potato protein industry is projected to expand at a CAGR of 6.1% over the forecast period.

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News Featuring Market Developments by Key Players of Potato Protein Solutions:

  • In April 2022, Branston Ltd. unveiled that it is partnering with Root Extracts to create a potato protein product to be used in vegan and vegetarian foods. The development of the product is likely to take place in Branston’s extraction unit in Lincolnshire, which was under construction at the time of announcement.
  • In February 2022, KMC declared that they have created a texturized potato protein to be utilized as an ingredient in meat alternatives. According to the company, the product is a first of its kind across the globe. The product is also a part of innovation program, which was initiated with the aim to create plant-based ingredient alternatives. The company is planning to manufacture the product on a large scale, with production run for the capacity of 300 tons for the year 2022.
  • In April 2021, Branston Ltd. began the construction of new potato protein extraction plant at Branston’s site in Lincolnshire, the United Kingdom. The complete set up of the new plant is projected to amount US$ 7.94 million. The facility would help convert low-quality potatoes into clean-label functional protein and develop starch-based products. For this set up, the company has partnered with B-Hive Innovations, which has developed the process.

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Market Segments Covered in Potato Protein Market Analysis

By Product Type:

  • 10-40% Protein
  • 40-50% Protein
  • 60-65% Protein
  • 70-80% Protein

By Nature:

  • Organic
  • Conventional

By Form:

  • Isolates
  • Concentrate
  • Textured Protein
  • Hydrolyzed Protein

By End-use Application:

  • Bakery & Confectionery
    • Breads
    • Cookies & Crackers
    • Pastries
    • Other Bakery & Confectionery
  • Protein and Nutritional Bars
  • Breakfast Cereals
  • Functional Beverages
  • Dairy Alternatives
  • Dietary Supplements
  • Sports Nutrition
  • Infant Nutrition
  • Meat Additives

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific excluding Japan
  • Japan
  • Oceania
  • The Middle East & Africa

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