The shaving care market is expected to reach US$ 16.6 billion by 2022. The total shaving care market will be worth US$ 34.1 billion by 2032, growing at a 7.5% CAGR. Total shaving care market sales are estimated to account for 10-20% of the worldwide personal care market.
In the market for shaving products, gender-neutral products are becoming more popular. Vendors are increasingly marketing goods with basic, understated styles. By eliminating clichés and using hues like mint, taro, and pomelo for a largely gender-neutral view, vendors have desexualized the gender narrative.
Women’s razor portability is also a recent development. There is a growing need for portable, simple-to-use versions as women spend more time away from home—whether for work, travel, or just daily driving.
Moreover, the evolution of hair removal from an “optional beauty” activity to a “necessary hygiene” exercise has significantly aided sales of razors. As a result, manufacturers are introducing women-centric models that offer moisturization, are suitable for sensitive sking and offer a burn free shaving experience.
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“The men’s shaving sector is predicted to benefit from the growing e-commerce industry as well as razor design innovation. However, the growing popularity of trimmers and the expanding trend of growing beards are likely to act as a driver for the market’s expansion “says an FMI Analyst.
Key Trends in the Shaving Care Market
In the dynamic realm of personal grooming, the Shaving Care Market is experiencing a significant transformation marked by evolving consumer preferences and innovative product offerings. As we delve into the key trends shaping this industry, a nuanced understanding of market dynamics emerges, reflecting the intersection of technology, sustainability, and consumer wellness.
- Rise of Sustainable Practices: Consumers are increasingly gravitating towards eco-friendly and sustainable shaving solutions. Brands are responding by adopting eco-conscious packaging, reducing single-use plastics, and embracing cruelty-free formulations. This shift aligns with the growing awareness of environmental concerns, prompting the industry to prioritize sustainability throughout the product lifecycle.
- Technological Advancements: The integration of technology into shaving products is reshaping the market. Smart razors, equipped with sensors and connectivity features, provide personalized shaving experiences. Additionally, the incorporation of advanced materials and blade technologies is enhancing the efficiency and comfort of shaving, catering to the demands of tech-savvy consumers.
- Rise in Male Grooming: The male grooming segment is expanding rapidly, with men paying more attention to their grooming routines. This shift has led to the development of specialized products targeting male consumers. Brands are introducing innovative formulations, ergonomic designs, and personalized grooming kits to meet the unique needs of the male demographic.
- Personalized and Inclusive Offerings: Customization is gaining traction in the shaving care market, with brands recognizing the diversity of consumer needs. Personalized subscription services, tailored product formulations, and inclusive marketing campaigns are becoming prominent strategies to connect with a broader audience. This trend aligns with the rising demand for products that cater to individual preferences and skin types.
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Competition Landscape
Leading manufacturers of shaving care products are focusing on aggressive promotional strategies, advertisements, and new product launches to improve sales in the market.
Key players operating in the global shaving care market include Conair Corporation Havells India Limited, Koninklijke Philips N.V., Panasonic Holdings Corporation, Johnson and Johnson Private Limited, ITC Limited, Procter & Gamble, WAHL, Xiaomi and Zhejiang among others.
Market by Category
By Product Type:
- Shaving Cream
- Shaving Gel
- Razors & Blades
- After Shave Care
- Lotion/Balm
- Splash/Gel
- Trimmers
By Consumer Orientation:
- Men
- Women
By Price Range:
- Low
- Medium
- Premium
By Sales Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Multi-Brand Stores
- Discount Stores
- Salon/Grooming Clubs
- Drug Stores & Pharmacies
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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