According to research by FMI, the North American fresh meat packaging market is poised to hit US$ 724.4 million by 2023, with a projected surge to US$ 1,070.9 million by 2033. Anticipated growth indicates a steady climb at a 4% compound annual growth rate (CAGR) from 2023 to 2033. This trajectory underscores the increasing demand for efficient and sustainable packaging solutions in the meat industry. As consumer preferences evolve and regulatory pressures intensify, companies operating in this sector are likely to witness significant opportunities for innovation and market expansion over the next decade.
The United States of America stands as a dominant force in the fresh meat packaging market, accounting for an impressive 92.6% regional market share in 2022. This dominance is projected to continue, with the region expected to maintain over 93% market share by the end of 2023, indicating its unwavering influence.
The surge in demand for fresh meat packaging solutions in North America is attributed to the utilization of polyethylene packaging, which brings about a reduction in transportation costs, enhances shelf life, facilitates inventory management, and minimizes weight loss caused by controlled aging, thereby curbing palatability and evaporation. These advantages underscore the growing preference for polyethylene packaging as a strategic choice in the fresh meat industry, fostering efficiency and sustainability in the supply chain while addressing key challenges related to transportation, storage, and quality preservation.
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Rapid urbanization and an improving standard of living are pivotal factors that contribute to the increasing consumption of animal products in the United States. Furthermore, the export of beef and poultry, coupled with advanced processing infrastructure, is expected to bolster market growth. Increased consumer awareness about food safety and hygiene underscores the importance of packaging solutions that ensure meat freshness, quality, and contamination prevention, thereby further stimulating product demand in the years ahead.
Business Growth Drivers:
- Increasing Demand for Fresh Meat: The rising demand for fresh meat products in North America, driven by factors such as population growth, urbanization, and changing dietary preferences, serves as a significant growth driver for the packaging market.
- Consumer Preference for Convenience and Hygiene: Consumers are increasingly inclined towards packaged fresh meat products due to factors such as convenience, extended shelf life, and the assurance of hygiene and safety provided by proper packaging.
- Advancements in Packaging Technologies: Technological advancements in packaging materials and techniques, such as modified atmosphere packaging (MAP) and vacuum packaging, enhance the shelf life of fresh meat products, reducing spoilage and food waste, thereby driving market growth.
- Regulatory Compliance: Stringent regulations regarding food safety and hygiene standards mandate appropriate packaging solutions for fresh meat products, thereby driving the adoption of advanced packaging technologies in the industry.
- Innovative Packaging Solutions: The development of innovative packaging solutions, such as active and intelligent packaging, which help in extending shelf life, maintaining product quality, and providing information to consumers, contributes to the growth of the market.
Industry Restraints:
- Environmental Concerns: The use of traditional packaging materials, such as plastics, raises concerns regarding environmental sustainability and plastic pollution. This necessitates the adoption of eco-friendly packaging alternatives, which may pose challenges in terms of cost and availability.
- Cost Constraints: Implementing advanced packaging technologies and materials to ensure the freshness and safety of meat products can increase packaging costs, which may pose challenges for manufacturers, especially in price-sensitive markets.
- Supply Chain Disruptions: Disruptions in the supply chain, such as raw material shortages, transportation issues, and logistic challenges, can impact the availability and affordability of packaging materials, thereby affecting the overall market growth.
- Competitive Market Landscape: The North America fresh meat packaging market is highly competitive, with numerous players vying for market share. Intense competition may lead to pricing pressures and profit margin constraints for manufacturers and suppliers.
- Changing Consumer Preferences: Shifting consumer preferences towards alternative protein sources, such as plant-based or lab-grown meats, pose a potential threat to the growth of the fresh meat packaging market in the long term, necessitating adaptation and innovation within the industry.
Competitive Landscape
Future Market Insights in its latest market analysis discusses about the key trends shaping the fresh meat packaging market and highlights the strategies employed by market players to strengthen their market position. Market players are emphasizing on expanding their product portfolio to reach wider customer base. They are also inclined towards forming alliance and strategic merger and acquisition with other players.
The Major Key Players Are-
- Multivac Sepp Haggenmüller GmbH & Co.KG
- Robert Reiser & Co.
- Harpak-ULMA Packaging LLC
- ALKAR-RapidPak, Inc.
- Sealpac International BV.
- Bemis Company Inc.
- Winpak Ltd.
- Sealed Air Corp.
- Berry Plastic Group Inc.
- Coveris Holdings S.A.
Key Takeaways from FMI’s Fresh Meat Packaging Market Study
- Ethylene Vinyl Alcohol (EVOH) material segment is expected to grow at more than 4% CAGR owing to its eco-friendly nature and high recyclability.
- Modified atmosphere packaging technology is predicted to expand at more than 2.6% CAGR owing to its superior aesthetics and improved shelf life.
- 7-layer segment will generate the highest revenue followed by 5-layer segment as they offer extended shelf life, protects meat from bacteria like salmonella.
- U.S. will account for more than 80% share of the North America market backed by increasing consumption and export of poultry and beef and presence of modern processing infrastructure in the country.
“Rising popularity of fresh processed meat products like hot dogs and rapid expansion of quick service restaurant chains and fast food joints like McDonalds will boost the demand for fresh meat packaging in North America,” says the FMI analyst.
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Key Segmentations:
By Packaging Format:
- Modified Atmospheric Packaging
- Vacuum Skin Packaging
- Verteroplasty Packaging
- Others
By Material Type:
- Polyethylene
- Poly vinyl chloride
- Bi-axially oriented polypropylene
- Polyamide
- Ethylene-vinyl alcohol copolymer
- Polypropylene
- Others
By Layer Type:
- Monolayer
- 3-layer
- 5-layer
- 7-layer
- 9-layer
By Meat Type:
- Beef
- Pork
- Poultry
- Others
Key Regions/Countries Covered:
- North America
- U.S.
- Canada
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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