The kombucha tea market is projected to expand its roots at a steady CAGR of 12% during the forecast period. The market is likely to hold a revenue of US$ 1.72 billion in 2023 while it is anticipated to cross a value of US$ 5.4 billion by 2033.
One of the key drivers of the global kombucha tea market is the growing need for convenient packaging. Busy lives and time restrictions around the world have raised demand for on-the-go meal options.
This is growing sales of portable kombucha tea. To capitalise on this, important manufacturers are introducing appealing packaging that increases the shelf life of kombucha tea storage.
Kombucha tea manufacturers are also continually offering consumers more inventive flavour options. The kombucha tea innovation is done to suit consumer demand for a healthy and nutritious drink while maintaining the product’s flavour, taste, texture, and nutritional qualities.
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Key Takeaways from Market Study
- Organic kombucha tea is expected to grow at a lucrative 13.8% CAGR during the forecast period.
- North America kombucha tea market is expected to dominate the global market in 2022, with a share of around 24.1% by 2032
- In terms of sales channels, modern trade is expected to have a dominant share in 2022
- Online retail stores are expected to grow at a rapid pace during the forecast period.
- In terms of product type, green tea is expected to dominate the global market in 2022
- Black kombucha tea is expected to grow at a rapid pace during the forecast period.
“Manufacturers of kombucha tea are focusing on increasing product transparency. They are also putting together dedicated teams to devise legal marketing strategies to ensure proper kombucha tea representation to woo consumers.” says a analyst.
Competitive Landscape
Kombucha tea manufacturers are introducing new products to cater to consumers’ diverse preferences and tastes. Kombucha tea market trends such as changing consumer preferences toward non-alcoholic beverages and increased consumption of healthier beverages, key players are focusing on expanding their product portfolio.
Explore More Valuable Insights
Future Market Insights, in its new report, offers an impartial analysis of the global kombucha tea market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.
Kombucha Tea Market by Category
By Nature:
- Organic
- Conventional
By Product Type:
- Green Tea
- Black Tea
- Oolong Tea
- Others
By Flavor Type:
- Regular/Unflavored
- Flavored
By Sales Channel:
- Modern Trade
- Convenience Stores
- Traditional Grocery Stores
- Specialty Stores
- Online Retail Stores
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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