The global water flosser market, valued at US$1,088 million in 2023, saw a valuation of US$1,020 million in 2022. It is anticipated to advance at a CAGR of 6.4% from 2023 to 2033, with a projected valuation of US$2,023.2 million by 2033.
Furthermore, a number of international corporations, including as Aquapick and Water Pik Inc., produce flossing water handpieces in both budget-friendly and high-end variants.These businesses take advantage of lucrative prospects presented by the globalisation of markets and economic growth by leveraging product premilmunation to support their portfolios of oral hygiene products.
In addition, investment in R & G and development of oral care devices & consumables is predicted to increase significantly over the next few years. Companies willing to invest in offering such innovative products are sure to see returns.
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Further, companies are using digital platforms in a more distinguished manner, and are increasingly using digital content to connect directly with customers on a daily basis, and this is expected to be among the key factors fuelling the growth of the water flosser market in the near future.
Various small enterprises have developed their online presence across various business websites as well as several social media platforms, such as Google+, Facebook, Instagram, Twitter and Snapchat, to connect directly to customers as well as conduct their business virtually. With the expanding digital marketing & E-commerce in the oral care industry, majority of the players are strategizing to expand their business footprint and product reach in the market.
Business Growth Drivers:
- Growing Awareness of Oral Health: Increasing awareness of the importance of oral hygiene and preventive dental care has led to a greater adoption of oral care products like water flossers.
- Preference for Convenience: Water flossers offer a convenient alternative to traditional flossing methods, appealing to consumers seeking easier and more effective ways to maintain oral health.
- Rising Dental Problems: The prevalence of dental issues such as gingivitis, plaque buildup, and periodontal diseases has prompted consumers to invest in advanced oral care solutions like water flossers for better oral hygiene management.
- Technological Advancements: Continuous innovations in water flosser technology, such as the development of compact and portable models, improved water pressure settings, and integration with smart features, have enhanced product appeal and consumer adoption.
- Increasing Affordability: As manufacturing processes improve and competition intensifies, water flossers have become more affordable, making them accessible to a broader consumer base.
- Rise in Dental Tourism: The growing trend of dental tourism, particularly in emerging economies, has contributed to the demand for portable oral care solutions like water flossers among travelers seeking convenient dental hygiene options.
- Expanding Distribution Channels: The availability of water flossers through various distribution channels, including online retail platforms, pharmacies, and specialty stores, has widened the market reach and accessibility to consumers globally.
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Industry Restraints:
- High Initial Cost: Despite becoming more affordable, water flossers still tend to have a higher upfront cost compared to traditional dental floss, which could deter price-sensitive consumers from purchasing.
- Limited Awareness in Developing Regions: In certain developing regions, there may be limited awareness or understanding of the benefits of water flossers, hindering market growth in these areas.
- Maintenance Requirements: Water flossers require regular maintenance, including cleaning the device and replacing components such as tips and filters, which may pose a hassle for some users and deter adoption.
- Electricity Dependency: Electric water flossers rely on electricity to function, which may be a limitation in regions with unreliable power supply or in situations where access to electricity is limited, such as during travel or outdoor activities.
- Competition from Traditional Flossing Methods: Traditional dental floss and interdental brushes remain popular and entrenched in consumer habits, posing a challenge for water flossers to fully replace these established oral hygiene practices.
- Perceived Complexity: Some consumers may perceive water flossers as more complex or cumbersome to use compared to traditional floss, leading to hesitation or reluctance to switch to this newer technology.
Key Takeaways from the Water Flosser Market Study
- The water flosser market is characterised by the presence of several well-established players with significant market share, diverse product portfolios, and strong global presence.
- In terms product type, the portable & cordless water flosser dominated the market owing to its lightweight and portable feature. As a result, cordless water flosser is mostly preferred while travelling and elderly people for home dental care.
- In terms of application, dental clinics application segment dominated the market in the year 2021. A key factor driving the segment is the rising demand for professional dental care as the number of cases of oral diseases rises.
- The U.S. holds a noteworthy value share of 86.6% in North America owing to widespread availability of new and innovative specialty oral care products, coupled with high consumer awareness about maintaining oral health.
“Awareness with respect to the importance of dental flossing in order to prevent gum disease and oral infection along with the diverse group of end users including individuals with braces, uneven teeth have been shifting from string flossing to water flossers due to the latter’s ease of use and improved efficiency at preventing gum diseases, which is anticipated to witness a notable boost in sales over the coming years.,” says an FMI analyst.
Who is winning?
Leading manufacturers of water flosser are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of water flosser globally.
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Major players present in the water flosser market
- Waterpik
- Shenzhen Relish Technology Co. Ltd.
- Aquapick Hydro Floss
- Candeon Technologies Co. Ltd.
- h2ofloss limited
- Oratec Corp
- Koninklijke Philips N.V
- Panasonic Corporation
- Oral-B
- Ginsey Home Solutions
- Gurin Products LLC
- ToiletTree Products Inc.
- S. C. Johnson & Son Inc.
- Jetpik
Key Segmentation
By Type:
- Portable & Cordless
- Countertop
- Attachable
By End Use:
- Commercial
- Residential
- Others
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa (MEA)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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