The global digital marketing software market is projected to reach a value of US$ 68,814 million in 2023. Over the following decade, from 2023 to 2033, it is expected to grow at an annual rate of 14.5%. This growth trajectory is predicted to lead to a market value of US$ 266,523 million by the year 2033.
Growth is attributed to the increasing penetration of software implementation in organizations. From 2018 to 2022, a CAGR of 14% was registered for the digital marketing software market.
Digital marketing software plays a crucial role in elevating brand visibility and improving customer interactions through online channels. In response to intensifying competition and the widespread availability of the Internet, marketers are revising their strategies, leading to a notable surge in the use of digital marketing software within organizations.
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A tool for performing digital media marketing is called digital marketing software. The software contributes to brand promotion by improving customers’ digital channel experiences. Growing internet usage and fiercer competition have forced marketers to adapt their marketing techniques, and these two factors have led to a rise in the use of digital marketing software within organizations.
Through social networking sites, mobile applications, and instant messaging, digital marketing software improves client connection and helps establish and sustain long-term relationships with clients.
Digital Marketing Software Market: Drivers and Restraints
Surging budgets for digital marketing, emerging social media platforms, increasing internet subscribers, and growing adoption of mobile devices are the factors responsible for the growth of the digital marketing software market over the forecast period.
Additionally, digital marketing cloud software is expected to propel the market growth owing to its various attributes such as easy accessibility, cost-effectiveness, automatic integrations, and minimum IT investment. Further, growing inclination towards mobile marketing and social media marketing are the two factors coupled together to drive the digital marketing software market in recent years.
Regional Trend:
North America is expected to dominate the digital marketing software market owing to increasing its vertical application. Further, countries such as U.S. and Canada are projected to exhibit a smooth growth rate regarding revenue, due to the substantial increase in offering value-added customer services.
Asia-Pacific is anticipated to witness the fastest growth rate, owing to increasing penetration towards software implementation in the organization, further countries such as India and China are the fastest emerging countries regarding technology and software products, due to the presence of economic labor availability.
Leading Key Players:
- SAS Institute Inc.
- Adobe Systems
- Hewlett-Packard (HP)
- IBM Corporation
- Hubspot
- Oracle Corporation
- Microsoft Corporation
- SAP AG
- Marketo
- Salesforce.Com Inc.
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Digital Marketing Software Industry Segmentation:
By Service:
- Digital Marketing Software for Deployment and Integration
- Professional Digital Marketing Services Software
- Managed Digital Marketing Services Software
By Software:
- E-Commerce
- Web Content Management (WCM)
- CRM
- E-Mails
- Web Analytics
- Automation Software
- Social CRM
By Deployment:
- Cloud Based
- On Premise
By Application:
- BFSI
- Manufacturing
- Telecom and IT
- Energy
- Healthcare and Life Sciences
- Education
- Public Sector & Utilities
- Retail
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- The Middle East & Africa (MEA)
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