The candy and twisting paper market is expected to experience significant growth from US$ 184.8 million in 2024 to US$ 284.2 million by 2034. The demand for confectionery packaging for edibles is likely to increase at a CAGR of 4.40% during the forecast period.
The growth of the candy and twisting paper market can be attributed to the rising demand for anti-microbial packing materials. This trend is expected to continue as the demand for safe and hygienic packaging materials is rising. The report indicates that the growth in the market is primarily driven by the increasing demand for confectionery packaging solutions that offer enhanced protection and longer shelf life for edible products.
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Achieving a perfect twist in wrapped candies requires a film with exceptional twist retention, machinability, thermal and mechanical properties, and high gloss. Polyphane Twist is a polyethylene film that wraps candies, chocolates, and other sweets.
A single wrapper twist sufficiently keeps the candy fresh, preserving its flavor, texture, and shape. The key advantages of polyphane twist films are their excellent dead fold, increased yield, attractive glossy appearance, and resistance to product or humidity-related reactions. Unlike other materials like cellophane, paper, and PVC, polyphane twist is a non-halogen material that can be recycled.
The growing awareness among consumers regarding sustainable packaging and the enforcement of strict regulations by various environmental protection agencies has resulted in the acceptance of eco-friendly packaging products. Significant modifications in corporate policies, trade regulations, government policies, and consumer preferences have led to a substantial move towards environmentally friendly solutions.
“Confectionary packaging is a fast-growing industry with substantial research and development to provide hassle-free wrapping. Both established companies and start-ups are setting the standards for enhanced packaging to meet the consumer’s demand. Moreover, the demand for wholesale paper bags in developing economies such as India and China is expected to increase due to urbanization and bans on plastic.” – opines an FMI analyst.
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Key Takeaways from the Candy and Twisting Paper Market
- The market captured a CAGR of 3.60% in the historical period between 2019 and 2023.
- India is anticipated to dominate the global market by registering a 7.10% CAGR during the forecast period.
- With a 6.50% CAGR, China is driving the global market by 2034.
- Japan is anticipated to secure a CAGR of 3.50% in the global market during the forecast period.
Key Strategies
The improvement in candy wrapping materials and adherence to current candy packaging trends propel market growth. There is a high level of fragmentation in the candy and twisting paper market, with various significant players seeking innovative and advanced sweet packaging materials and processes. Candy manufacturers are also receiving increasing regulatory clearance and approvals to enhance their marketing portfolios. For the development of their market shares, key players have introduced temporary tattoos within the candy wrappers.
Recent Developments in the Candy and Twisting Paper Market
- TerraCycle, an innovative recycling company, developed a Zero Waste Box in October 2023 for disposing of candy wrappers and sweets wrapping materials.
- The Palmer Candy Company celebrated the 100th anniversary of Bing Candy’s creation in October 2023, replicating the original recipes and wrapping paper for the special occasion.
About Future Market Insights Inc. (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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