A recent report by Future Market Insights (FMI) forecasts significant growth in the pet safe cleaners market, with a projected valuation of US$ 8,224.1 million by 2033. This upward trajectory signifies a steady Compound Annual Growth Rate (CAGR) of 3.0% from 2023 to 2033. The report also highlights the pet safe cleaners market’s notable share within the broader pet care market, ranging from approximately 3% to 7%.
This growth can be attributed to two key factors:
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Increasing Pet Ownership: Pet ownership continues to rise globally, with pets increasingly viewed as cherished members of the family. This trend is driving a demand for pet-centric products that prioritize the health and safety of furry companions.
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Heightened Safety Awareness: Pet owners are becoming more aware of the potential hazards traditional cleaning products can pose to their pets’ health. Pet safe cleaners, formulated to be effective yet gentle, offer a solution that prioritizes both cleaning efficacy and pet well-being.
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The availability of choices in the market for eco-friendly and pet-friendly cleaners has significantly increased compared to decades ago. The consumer mindset has shifted towards using pet-safe cleaners because they are readily available and offer additional benefits. Why not use them when they are easily accessible and provide added advantages?
Many companies have embraced the production of all-purpose cleaners that not only use eco-friendly materials but are also safe for pets. Whether consumers are looking for environmentally conscious options or cleaners that won’t harm their dogs and cats, these pet-safe and environmentally friendly cleaning products are readily available in the market.
Consumers are increasingly becoming aware of the risk of using chemically induced cleaners. Pets are prone to picking up residues from cleaning products. Research suggests that non-pet-friendly cleaners containing ingredients like ammonia, bleach, chlorine, and formaldehyde can pose serious health hazards to pets, including an increased risk of diseases like cancer or kidney damage. Therefore, consumers are now choosing pet-safe cleaners instead of chemical-laden ones. This shift in consumer preferences has led to significant market growth for pet-safe cleaning products.
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Key Takeaways
Developing economies, such as India, have great potential for growth in the pet-safe cleaners market, owing to the surge in pet adoption by Indian families. FMI anticipated that India pet safe cleaners industry could expand at a CAGR of 5.6% during the forecast period.
According to FMI’s research, the United Kingdom pet safe cleaners industry is expected to experience slow-paced growth with a CAGR of 2.8% due to the stagnancy and recession in the market scenario.
In 2022, Germany accounted for 6.4% of the global market value in the pet safe cleaners industry, driven by increasing awareness among pet parents regarding the toxicants present in chemical-based cleaners.
In 2022, the United States pet safe cleaners industry held a dominant global market share of 44.7%, primarily due to the presence of key established local and international players.
Market Competition
The primary focus of key market players in the global pet-safe cleaners market is to maintain a sustainable environment for pets, given the growing importance of pet health and hygiene. Dominant players in the market are expanding their consumer lines by introducing new products with unique selling propositions and signing agreements with various companies to form partnerships. Mergers and acquisitions, along with alliances, form part of the strategies employed by these companies.
Recent Developments
- In February 2023, CloroxPro announced the launch of CloroxPro Healthy Clean, an instructional designed microlearning module for environmental service (EVs) managers and supervisors as a part of CloroxPro Healthy Clean, an online platform for learning and training about cleaning for health efficiently and safely.
- Reckitt, in November 2022, collaborated with Essity to co-launch a disinfection products range for professional hygiene consumers, combining the power of their Dettol, Sagrotan, and Tork brands in 4 countries across Europe.
Market by Category
By Usage
- Carpets
- Floors
- Laundry
- Others
By Form
- Liquid
- Wipes
- Gel
By Sales Channel
- Wholesalers/ Distributors
- Hypermarkets/ Supermarkets
- Specialty Stores /Pet shops
- Online Retailers
- Other Retail Formats
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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