The global facial steamer market is likely to jump from US$ 448.1 million in 2023 to US$ 1,189.40 billion by 2034. This projected expansion is anticipated to result from a remarkable 9.50% CAGR in the demand for the facial steamer market over the upcoming decade.
Consumers are increasingly looking for ways to achieve salon-quality skincare results at home. Facial steamers are a convenient and affordable way to deep clean and revitalize the skin and are expected to drive the market in the forecast period. Manufacturers are constantly introducing new and innovative facial steamers with features such as aromatherapy, temperature control, and automatic shut-off. These advanced features are making facial steamers more appealing to consumers and are expected to create lucrative opportunities for the market in the forecast period.
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Facial steaming is no longer just a women’s beauty ritual. Men are increasingly using facial steamers to improve their skin health. Portable facial steamers are easy to use and travel with, making them a popular choice for busy consumers. Social media platforms such as Instagram and YouTube are playing a major role in driving the popularity of facial steamers. Influencers are sharing their positive experiences with facial steamers, which is expected to create immense opportunities in the market.
Companies are expanding their presence into new markets in the various regions. Companies are forming strategic partnerships with beauty influencers and retailers to expand their reach and increase brand awareness is expected to drive the market in the forecast period.
Key Takeaways from the Facial Steamer Market
- The global Facial Steamer Market is estimated to register a CAGR of 9.50% with a valuation of US$ 1,189.40 billion by 2034.
- The United States is anticipated to dominate the global market by registering an 8.40% CAGR during the forecast period.
- With 8.80% CAGR, China is significantly driving the global market by 2033.
- Japan is anticipated to secure a CAGR of 9.70% in the global market during the forecast period.
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Key Players and Strategies for Success in the Facial Steamer Market
In recent years, there has been a surge in investment and collaboration within the industry, with venture capital firms and businesses. These strategic partnerships and financial investments aim to accelerate research and development, scale production, and expand market reach.
Recent Developments
- In 2022: Panasonic launched the steamer named Nano Ionic Steamer EH-SA39 that steam is to penetrate deeper into the skin for better hydration.
- In 2022: Conair introduced Facial Sauna and Steam included aromatherapy and added features that allow users to add essential oil to their steam for a premium experience.
- In 2022, HoMedics launched the Total Facial Care Steamer with Aroma Tray, which features a three-in-one function that can be used for steaming, cleansing, and exfoliating.
Facial Steamer Market Key Players
- Beurer GmbH
- Secura
- Revlon
- Belsin Outdoors, LLC
- Ivation
- Panasonic
- Conair
- Homedics
- Pure Enrichment
- BeautyPro
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Key Segments
By Type:
- Face Steam Inhaler
- Face Steam Aromatherapy
- Face steam vaporizer
- Hand Held Facial Steamer
By Application:
- Beauty parlor
- Household/Home use
- Salons
- Health and Wellness Centres
- Spas
- Hospitals
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa (MEA)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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