The water gel market is expected to reach a valuation of US$ 29 billion by 2023 and is projected to demonstrate a compound annual growth rate (CAGR) of 6.9% from 2023 to 2033. By 2033, it is anticipated to expand to US$ 56.5 billion. Consumers are increasingly prioritizing hydration for both internal health and a radiant complexion. Studies even show that over half of American women believe hydration significantly impacts their appearance.
Why Water Gels?
Here’s what makes water gels so popular:
- Perfect for Oily Skin: Water-based formulas offer lightweight hydration ideal for oily skin types.
- Long-lasting Moisture: Water gel hydrators, like Clinique’s 72-hour lotion, promote the skin’s natural hyaluronic acid production, keeping it plump and wrinkle-free.
- Clean and Gentle: Unlike traditional moisturizers, water gels typically omit harsh surfactants, making them gentler on the skin.
- Vitamin Power: Many water gels are infused with vitamins and extracts for added benefits.
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Innovation is Key
Manufacturers are constantly refining water gel formulas to meet consumer demands:
- Enhanced Performance: New gel compositions aim for superior pigment and filler hold, a smooth feel, cooling comfort, and long-lasting wearability.
- Lightweight Luxury: Popular options like Neutrogena’s Hydro Boost Water Gel deliver deep hydration without a heavy or greasy feel.
North America Leads the Charge
North America remains a dominant force in the water gel market, driven by extensive marketing and readily available personal care products through online and retail channels. The region also boasts many leading water gel manufacturers.
The Future of Hydration
With its focus on lightweight hydration and clean ingredients, the water gel market is poised for continued growth. As consumers prioritize healthy skin and innovative products, water gels are likely to remain a staple in skincare routines for years to come.
Water Gel Market – Key Drivers and Developments
Water gel based products are exceptional options for individuals as they weigh less when compared with a rich moisturizer. The skin quickly soaks up the product, making them a good base. They are particularly helpful for individuals with oily or acne-prone skin, as they don’t add oil to the skin’s already-oily surface, thus making them most effective for all skin types.
The product compositions are free of surfactant materials that are conventionally added in lotion compositions and cosmetic cream to emulsify a water-insoluble oily phase. Moreover, several Vitamins and derivatives are added to the composition which is inflating the market scope.
Manufacturers are focusing on gel compositions with remarkable pigment and/or filler dispersibility and stability, having a good appearance, offering a sense of coolness and refreshment without stickiness, and with exceptional applicability and fitness to the skin when compared to conventional gel compositions.
For instance, Neutrogena’s Hydro Boost Water Gel, a favorite among consumers and rated over 1400 stars reviews on Amazon, the alcohol-free moisturizer is prepared with hyaluronic acid to draw moisture to the skin without feeling heavy or sticky.
Consumers’ preference towards eco-friendly products has further the market demand for water gels. A group of researchers from Japan has made an α-gel with a compound matching a key component of the moisture-holding layer on the skin. The α-gel makes possible effective skincare and eco-friendly products with low energy costs.
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Water Gel Market – Growth Restraints
Thin and lightweight, water gel based products provide enough hydration for most skin types, however, for dry skin or with a skin condition such as eczema, it might not moisturize as well as a cream. This can hamper the water gel market growth. Furthermore, the high cost of water gel based products can impede market growth over the years to come.
Water Gel Market – Region-wise Analysis
Europe is expected to witness rapid growth due to the presence of large market players focusing on product development, market research, and regulatory compliance respectively. According to a report, the region has more than 77 scientific innovation facilities that research concerning cosmetics and personal care.
The Asian region has shown impressive growth over recent years in the production and consumption of water gel products due to the existence of several potential markets such as Japan, India, South Korea, and China are fuelling the need for personal care products.
Recent researches suggested that the region captures over 40% of global beauty and personal care launches with the hydrating claim.
Water Gel Market – Competitive Analysis
Some of the major market players operating in the global water gel market include Neutrogena (Johnson & Johnson), Olay (Procter & Gamble), The Estée Lauder Companies Inc., CeraVe, Lancôme, and Clarins.
The overall competition is anticipated to remain high during the forecast period owing to the increasing demand for eco-friendly products. Several manufacturers are focusing on research and development, merger and acquisitions, and market expansion to strengthen their competitive strength.
The Estée Lauder Companies Inc. took over the Seoul based Have & Be Co. Ltd., the worldwide skincare company behind Dr. Jart+ and men’s grooming brand Do The Right Thing. The acquisition will help the former to boost its market presence in the South Korea region.
Lancôme opens the new Champs-Élysées flagship store offering all of its products with production personalization included in the shopping experience. Moreover, the brand has scheduled the opening of another flagship store in Beijing, China, in 2020.
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Water Gel Market – Segment Analysis
The global water gel market is categorized on the basis of following:
By Components
- Water- Soluble Humectant
- Hydrophilic Gelling Agent
- Silicon Component
- Water-oil repellent Agents
By Distribution Channels
- On-line Platforms
- Speciality Stores
- Supermarket & Hyper Market
- Others
By Region
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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