Australia, a pivotal player in the egg white powder market, is poised to witness remarkable growth in the coming years. With a projected market valuation of US$ 5,071.5 million by 2033 with CAGR 2.7%, the Australian market is gearing up for exponential expansion, driven by several key factors.
The rising demand for functional food and beverage products, coupled with an increasing awareness of health and wellness, is propelling the adoption of egg white powder across Australia. Consumers are gravitating towards protein-rich ingredients, making egg white powder an indispensable choice for manufacturers in the food and beverage industry.
Moreover, the surge in lactose-intolerant individuals is further fueling the demand for egg white powder, given its lactose-free nature. As more Australians seek alternatives to dairy-based products, egg white powder emerges as a viable option, catering to diverse dietary needs and preferences.
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Top Highlights from the FMI’s Analysis of the Egg White Powder Market:
- On the basis of market share, the United States is estimated to position itself at the top of the industry by attaining the maximum share of 12.2% in the global market. The dense presence of key players in the country is expected to support the country’s dominance at a global level.
- In the Asia Pacific region, Japan is expected to be a prominent shareholder of 4.1% in the forecast period. Growing health consciousness; and awareness of health benefits associated with egg white powder are fundamental aspects that are propelling the country’s growth.
- In the Europe region, Germany is expected to account for 2.9% percent of the market share. New launches and variants of the product gain huge acceptance in countries of Europe like Germany, which is bolstering the sales of egg white powder for better results in its different applications.
Additionally, the burgeoning cosmetics and personal care industry in Australia is driving significant demand for egg white protein powder. With its hydrating and protective properties, egg white protein powder is finding extensive application in shampoos, conditioners, and body creams, offering consumers a natural and effective solution for their skincare needs.
As the market progresses, stakeholders in Australia are embracing innovation and product diversification to meet evolving consumer demands. From novel flavors to customer-centric offerings, manufacturers are leveraging innovation to unlock new growth opportunities and enhance market penetration.
With a keen focus on online retailing, companies are making egg white powder products readily accessible to consumers across Australia, further catalyzing market growth. The advent of dedicated online stores and seamless purchasing experiences is poised to drive the adoption of egg white powder in the cosmetic sector, presenting a promising avenue for market expansion.
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Here are the new developments that recently occurred in the Australia egg white powder market:
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- Expansion of Geographic Presence: Symrise AG’s acquisition of Schaffelaarbos in January 2022 has implications for the Australian market. This acquisition positions Symrise as a global player in the pet nutritional solutions market and extends its presence in Europe’s egg white powder industry. While the direct impact on Australia may vary, Symrise’s expanded capabilities could potentially influence the supply chain and market dynamics in the region.
- Introduction of Innovative Products: Designer Protein’s launch of Totally Egg Protein Powder in 2018 represents an innovative addition to the egg white powder market. This product, claimed to be the first to include essential elements from an entire egg, highlights a trend towards product differentiation and meeting consumer demand for holistic nutritional solutions. While the launch may not be exclusive to Australia, it reflects broader trends driving innovation in the global egg white powder market, which could influence product offerings available to Australian consumers.
- Technological Advancements: Bouwhuis Enthoven’s development of two new protein components based on egg whites, marketed under the trade name Eggcellent, demonstrates advancements in technology aimed at enhancing the quality and functionality of egg white protein powder products. These innovations, such as improving shelf-life and sensory attributes, contribute to the expansion of the egg white products market globally. While not explicitly mentioned for Australia, such advancements are likely to impact the availability and quality of egg white powder products in the Australian market over time.
- Rising Popularity of Ovalbumin: Ovalbumin, a protein component found in egg white protein powder, has gained popularity among athletes as a nutritional supplement. Its thermal stability and heat resistance make it suitable for various food processing applications. While the specific uptake of ovalbumin in Australia’s egg white powder market may not be detailed, the growing interest in nutritional supplements and functional foods could drive demand for products containing ovalbumin in the region.
Key Players in the Market
- Merck KGaA
- HiMedia Laboratories Pvt. Ltd.
- Kewpie Corporation
- NOW Health Group, Inc.
- Taiyo Kagaku Co. Ltd.
- Avangardco
- Sanovo
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