The Powdered Beverages Market is experiencing significant growth, driven by the increasing demand for convenient and health-conscious drink options. Valued at US$ 5.38 billion in 2024, the market is forecasted to exceed US$ 11.46 billion by 2034, with an impressive CAGR of 11.30%. Key factors contributing to this growth include the rise in health-conscious consumer trends, demand for functional beverages, and innovations in flavors and ingredients.
Powdered beverages are gaining popularity among health-conscious consumers seeking low-sugar, low-calorie options that offer convenience and hydration without compromising on taste. The industry is witnessing increased demand for on-the-go drink solutions, functional beverages, and exotic flavors, driving market growth globally. Consumers are attracted to powdered beverages for their longer shelf life, convenience, and suitability for single-use consumption.
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Growing Factors:
- Health-Conscious Consumer Trends: The demand for powdered beverages is fueled by health-conscious consumer trends, with consumers seeking nutritious and functional drink options. Manufacturers are responding to this demand by introducing gluten-free, sugar-free, and non-GMO alternatives, incorporating ingredients like pea protein, fiber, and natural sugars to target health-conscious consumers.
- Innovations in Flavors and Ingredients: Manufacturers are diversifying their product offerings with unique flavors and ingredients to cater to evolving consumer preferences. Ready-to-drink options such as nutritional drinks, soft drinks, fruit juices, and coffee are gaining traction, along with powdered sports drinks for athletes and fitness enthusiasts.
- Market Expansion Opportunities: The powdered beverage market presents opportunities for expansion in various regions, including the United States, Germany, China, Japan, and India. Consumers in these regions are increasingly adopting powdered beverages for their convenience, portability, and health benefits, driving market growth.
Market Gains Remain Uphold by Extended Shelf-life of Powdered Beverages
The powdered beverages market is predominantly fueled by increasing awareness about the product and its associated health benefits. Surging demand for powdered beverages can be attributed to their convenience factor and relatively low cost, which are the ideal solution for consumers with hectic schedule and busy lifestyle. Moreover, powdered beverages do not have a specific temperature requirement to maintain quality or shelf life, thereby making them suitable choice for the camping, travelling, and similar occasions.
Recent Developments in the Powdered Beverage Market
- In February 2024, Crystal Light, an American brand of powdered and artificially sweetened beverage mixes, introduced Mixology, Immunity, and Energy product lines. The latest product lines offer cocktail-inspired flavors, immunity-supporting Zinc, Vitamin C, and energizing caffeine.
- In August 2023, New York-based Bright Energy Wellness introduced a line of CBD-infused powdered drink mixes, Lemonade and Berry Medley, free from artificial sweeteners, colors, flavors, preservatives, caffeine, and gluten, making them among the most potent CBD drinks.
- Also in August 2023, HOLY, a Berlin-based brand offering healthier soft drinks, secured US$ 11.38 million in a competitive Series A funding round despite a slump in DTC investment.
- In June 2023, Nuun Hydration, a Nestlé Health Science brand, introduced its new Nuun Sport Hydration Electrolyte Powder Drink Mix, available in two new flavors, Pink Lemonade and Strawberry Kiwi, and features a similar electrolyte profile as the original tablets.
- In July 2023, WWE and Nutrabolt partnered to launch a co-branded product collaboration featuring WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
Key Companies in the Powdered Beverage Market
- TreeHouse Foods Inc.
- Nestle S.A.
- Kraft Foods
- Cargill Inc.
- Simatek A/S
- Chr. Hansen A/S
- Nellson LLC
- CP Kelco
- AJINOMOTO GENERAL FOODS
- Starbucks Corp.
- Asahi Group Foods
- Grapette International
- Crystal Light
- GlaxoSmithKline
- The Jel Sert Company
- Pillsbury
- General Foods Corporation
- Cedevita
Key Takeaways for Investors:
- Lucrative Investment Opportunity: The powdered beverage market offers a lucrative investment opportunity for B2B investors looking to capitalize on the growing demand for convenient and health-conscious drink options. With a projected CAGR of 11.30% and a market value exceeding US$ 11 billion by 2034, investing in powdered beverage production and distribution presents significant growth potential.
- Consumer Trends Driving Growth: Understanding key consumer trends, such as the rise in health-consciousness, demand for functional beverages, and preference for convenience, is essential for investors to identify growth opportunities and make informed investment decisions. Investing in research and development initiatives to innovate flavors and ingredients can help investors stay ahead in this competitive market.
- Regional Market Dynamics: Analyzing regional market dynamics and identifying growth opportunities in regions like the United States, Germany, China, Japan, and India can help investors strategically allocate resources and maximize market penetration. With each region experiencing unique consumer preferences and market trends, targeting specific markets can yield substantial returns.
- Collaboration and Innovation: Collaborating with key industry players and leveraging partnerships for product development, distribution, and marketing can accelerate market growth and competitiveness. Investing in innovative product formulations, packaging designs, and marketing strategies can differentiate brands and attract consumers in a crowded market landscape.
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Powdered Beverages Market Segmentation
Key Companies Profiled
- TreeHouse Foods Inc.
- Nestle S.A.
- Kraft Foods
- Cargill Inc.
- Simatek A/S/
- Chr. Hansen A/S
- Nellson LLC
- CP Kelco
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Key Segments Profiled in the Powdered Beverages Industry Survey
Type:
- Single Serve
- Multi-Serve
Nature:
- Organic
- Conventional
Application:
- Sports Drinks
- Soft Drinks
- Fruit Juices
- Coffee
- Others (Dairy, etc.)
Sales Channel:
- Hypermarket/Supermarket
- Convenience Stores
- Online Retailers
- Specialty Stores
- Mass Grocery Stores
Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- APEJ
- Japan
- Middle East & Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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