According to Future Market Insights (FMI), the India faith based tourism market size is estimated at US$ 1,025.57 million in 2023 at a CAGR of 16.2% from 2023 to 2033. Indian faith based tourism market share in its parent market is about 6% to 11%.
Religion-based tourism has been recognized as of significant importance by the Indian government and efforts are being made to promote and develop these destinations. Government support for tourism includes improving infrastructure, preserving heritage sites, and facilitating travel and accommodations.
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The religious heritage and cultural richness of India make religious tourism an important component of its overall tourism market. Few of such schemes are Government of India has set a target of 20 million foreign tourist arrivals by 2020 and aims to double foreign exchange earnings from the sector:
- PRASAD, the Ministry of Tourism aimed to transform pilgrimages into spiritual centers.
- Swadesh Darshan Scheme, This scheme promotes tourism in specific regions by developing thematic circuits.
- The E-Visa Facility, India’s electronic visa system, helps foreign tourists qualify for and obtain visas online, including those traveling on faith-based missions.
- Infrastructure Development, Tourism and pilgrimage sites have been developed and improved with government investments to enhance their experiences.
- Marketing Campaigns: The Ministry of Tourism in India runs campaigns aimed at showcasing the rich spiritual and cultural heritage of the country to faith-based tourists.
- Heritage City Development and Augmentation Yojana (HRIDAY), aims to promote and preserve cultural and religious heritage in heritage cities.
India’s rich diversity of religious traditions may encourage travelers to explore and understand religious diversity through interfaith tourism. As a result, mutual respect and cultural understanding may be fostered in future.
Key Trends :
- Rise of Spiritual Tourism: The report highlights a significant surge in the popularity of spiritual tourism in India, with both domestic and international travelers seeking immersive experiences at religious and cultural sites.
- Technological Integration: The integration of technology in enhancing the overall tourism experience is a notable trend. Mobile applications, virtual tours, and online platforms have become pivotal tools in facilitating easier access to information and improving visitor engagement.
- Emergence of Niche Pilgrimages: The study identifies the growing trend of niche pilgrimages, with travelers exploring specific religious routes, festivals, and events, contributing to a diversified and enriched faith-based tourism landscape.
- Sustainable Tourism Practices: A noteworthy trend is the increasing focus on sustainable and responsible tourism. The report sheds light on how conscious travelers are seeking eco-friendly accommodations, ethical tourism practices, and community engagement initiatives.
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Key Players
- Thomas Cook (India) Ltd
- Cox & Kings Ltd
- Mahindra Holidays & Resorts India Ltd
- MakeMyTrip
- Yatra Online Pvt Ltd
- International Travel House Ltd
- TravelGuru
- Expedia
- Ibibo Group
- SOTC Travel Limited
- Kesari Tours
- Indian Railways Catering and Tourism Corporation
- Cleartrip
- EasyMyTrip
- Balmer Lawrie Travel & Vacations
- redBus
- ixigo.com
- Others
India Faith Based Tourism Market by Category
By Tourism Type:
- Day Trips & Local Gateways
- Museums
- Pilgrimages
- Religious and Heritage Tours
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
- Domestic
- International
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
By Consumer Orientation:
- Men
- Women
- Children
By Tour Type:
- Independent Travellers
- Tour Groups
- Package Travellers
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