At a compound annual growth rate (CAGR) of 5.0% from 2023 to 2033, the adventure tourism industry in Africa is predicted to reach USD 115.1 million in 2023 and surpass USD 187.4 million.
According to the World Tourism Organization, Africa is the region with the second-fastest growth in terms of tourism after South East Asia. Tourists that are passionate about travel and adventure should partake in adventure tourism. It is intended for people who desire to enrich their lives with fresh experiences. Adventure tourism is resilient, draws high-value clients, helps local economies, and promotes environmentally friendly behaviour.
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Despite being a small market, it is becoming more and more popular worldwide. Africa is a comprehensive travel destination for all types of tourism, notably adventure tourism, due to the abundance of natural resources.
Africa is a vast and scenic continent, from lush rainforests to towering desert sands, snow-capped mountains, wild coastal cliffs, tranquil white sands and turquoise waters. Africa is home to the most diverse wildlife on the planet and a rich variety of cultures and traditions. There are many unparalleled adventures on this unique continent, so I’ll briefly summarize them here.
Snorkel, water Rafting, Hot air balloon flight, Gorilla trekking, Swim with whale sharks, dunes, these are the some of the adventure tourism activities in Africa.
Key Takeaways:
- Land based activists rea mainly preferred and more prominent in adventure tourism Africa.
- Africa is a vast continent with the most diverse countries in the world filled with lush local forests and stunning beaches.
- Lack of infrastructure development around many adventure destinations in Africa will restrain the African adventure tourism market.
- Growing interest in adventure sports, rise in disposable incomes, and affordable travel packages are anticipated to support market expansion.
- In terms of traveller type, the family segment is estimated to account for the relatively highest value share in the African adventure tourism market
- Middle-aged people that are 20-30 age group segment will continue to hold the highest share in traveling in the forecast.
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Key Players in the Market
- Africa Adventure Company
- Africa Safari & Adventure Tours
- Africa Travel Co.
- Go Explore Safaris & Tours
- Nomad Africa Adventure Tours
- Africa Adventure Vacations
- Pamoja Tours & Travels
Market Segmentation in the Africa Adventure Tourism Market
By Type:
- Hard
- Soft
By Activity Type:
- Land-Based
- Water-Based
- Air-Based
By Traveller Type:
- Solo
- Friends/Group
- Couple
- Family
By Age Group Tour Type:
- Below 30 Years
- 30 to 41 Years
- 42 to 49 years
- 50 Years and Above
By Consumer Orientation:
- Men
- Women
- Child
By Region:
The Middle East and Africa
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