The global pasta and noodles market valued at US$ 81,910.2 million in 2023, is projected to witness steady growth over the next decade, with demand forecasted to increase at a CAGR of 3.4%. By maintaining this moderate growth trajectory, the market is expected to reach US$ 117,861.7 million by 2034, up from US$ 84,203.6 million in 2024.
Pasta and noodles are experiencing a surge in demand worldwide, serving as convenient dinner alternatives that cater to consumers’ fast-paced lifestyles. Their popularity stems from their versatility in cooking and simple preparation methods, making them easily accessible and adaptable staple dishes. Moreover, pasta and noodles provide consumers with an affordable option without compromising on flavor or satisfaction, especially during hectic times.
Businesses can capitalize on this growing trend by expanding their offerings and innovating to meet evolving consumer preferences for convenient, flavorful, and affordable meal solutions. By aligning product strategies with the demands of modern consumers, companies can seize opportunities for growth and success in the dynamic pasta and noodles market.
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Pasta and Noodles Market Trends
- Growing popularity of pasta, noodles, macaroni, spaghetti, vermicelli, and other such functional food items among people of all age groups and communities.
- Innovations by noodle and pasta manufacturers by adding components that promote health benefits.
- Increasing focus on environmentally friendly packaging and ethical sourcing for wheat for pasta and noodle production appeals to customers.
“The global demand for pasta and noodle products surged during the pandemic, and this change in consumer behavior is expected to drive the market. Many new market payers have also started targeting region-specific consumers by experimenting with different combinations of ingredients and flavors popular in the local trends,” -says Nandini Roy Choudhury ( client Partner for Food and Beverages at Future Market Insights, Inc.)
Key Takeaways from the Global Pasta and Noodles Market Study Report
- The United States dominates the market in North America and is forecasted to grow at a 3.2% CAGR over the forecast period.
- The European market is expected to be driven by the rising sales of pasta and noodles in the United Kingdom. The market is expected to rise at a 4.9% CAGR through 2034.
- China is regarded as a global supplier of pasta and noodles, and its regional market is expected to grow at a 4% CAGR till 2034.
- India is emerging as a lucrative market for sales of pasta and noodles in recent years, with an estimated CAGR of 4.4% from 2024 to 2034.
Competitive Landscape for Pasta and Noodles Market Players
The overall market is diversified and highly competitive owing to the presence of a great number of pasta and noodles suppliers at various levels. Established players promote their brand by giving customers access to seasonal and limited-edition pasta and noodle options in response to holidays, seasons, or festivals.
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Recent Developments by the Pasta and Noodles Market Players
- In June 2021, Caulipower LLC declared to launch a new frozen pasta product line that is made entirely of cauliflower and is free of gluten. Caulipower also claims that their linguine and pappardelle variants of this new pasta have half the sugar content of conventional pasta and 48% more fiber compared to other popular gluten-free pasta products.
- In January 2023, WickedGud, a D2C health food business, introduced instant noodles that are created with the benefits of oats, lentils, whole wheat, and brown rice. This new product line of nutritious instant noodles is produced without the use of edible vegetable oil, palm oil, or palm olein and is 100% free of artificial chemicals. The company has currently released three distinct seasoning ranges, i.e., curry, schezwan, and masala for the Indian market. Furthermore, the company claims to have prepared this novel product using the revolutionary SCAD (steaming and convection air drying) technology.
Key Players Profiled in the Pasta and Noodles Market Report
- Barilla Group S.p.A.
- Delverde Industrie Alimentari S.p.A.
- Nestlé SA
- ITC
- The Kraft Heinz Company
- Unilever PLC
- Toyo Suisan Kaisha, Ltd.
- General Mills, Inc.
- Nissin Foods Holdings Co., Ltd.
- Grupo La Moderna
- Campbell Soup Company
- Bionaturae LLC
- TreeHouse Foods, Inc.
- Ebro Foods, S.A.
- De Cecco Company
- Pastas Gallo Company
- Jovial Foods Inc.
- Windmills Organic
- Borges International Group
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Key Segments Covered in Pasta and Noodles Industry Report
By Product Type:
- Dried
- Instant
- Frozen & Canned
By Ingredient:
- Wheat
- Rice
- Quinoa
- Lentils
- Buckwheat
- Oats
- Alternative flours
By Distribution Channel:
- Business to Business (B2B)
- Business to Consumers (B2C)
- Hypermarkets/Supermarkets
- Discount Stores
- Wholesale Stores
- Grocery Stores
- Specialty Food Stores
- Online Retail Channels
- Other Distribution Channels
By Packaging Format:
- Flexible Packaging
- Rigid Plastics
- Paper and Board Packaging
- Rigid Metal Containers
By Nature:
- Organic
- Conventional
By Region:
- North America Market
- Latin America Market
- Europe Market
- East Asia Market
- South Asia and Pacific Market
- Middle East and Africa (MEA) Market
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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