The global fortified food market is poised for significant expansion, with forecasts indicating a valuation of US$ 257.7 billion by 2033. This robust growth is fueled by increasing consumer awareness about nutrition and health consciousness, presenting lucrative opportunities. Consumers in industrialized economies are increasingly aware of the health benefits of fortified foods, which is a driving force behind the market for these products.
Fortified foods, enriched with essential vitamins and minerals, are witnessing a surge in demand globally. With an estimated Compound Annual Growth Rate (CAGR) of 6.2% from 2023 to 2033, the market is experiencing rapid growth, driven by the rising prevalence of chronic conditions and the growing emphasis on balanced diets.
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The demand for fortified foods is propelled by changing consumer lifestyles, increasing awareness about health benefits, and government initiatives aimed at eliminating malnutrition. As consumers seek convenient and nutritious food options, fortified foods have emerged as a preferred choice, driving market growth.
Several factors contribute to the growth of the fortified foods market, including the rising incidence of nutritional deficiencies, growing awareness about the importance of nutrition, and advancements in food technology. Additionally, government support for food fortification programs and the increasing popularity of functional foods are driving market expansion.
With the prevalence of chronic diseases and nutrient deficiencies, consumers are increasingly seeking foods that contain essential nutrients and support specific health goals. As fortified foods are highly convenient, marketable, and strategically positioned, modern trade outlets are valuable drivers of growth.
A variety of fortified foods are being developed by manufacturers that meet the various preferences and dietary restrictions of consumers, such as vegan, gluten-free, and dairy-free diets. Fortified foods are increasingly containing functional ingredients such as probiotics, prebiotics, antioxidants, and botanical extracts to make them more nutritious, functional, and tasty. A number of health benefits have been linked to these ingredients, including improving gut health, boosting immunity, and preventing disease.
With the continual advancements in drying technology, including freeze-drying, spray drying, and vacuum drying, it is anticipated that these advances will lead to improving efficiency, cost-effectiveness, and better retention of the nutrient content of the crops. There is a possibility that consumers will find it more appealing to consume fortified foods produced through these methods.
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Key Takeaways from the Market Study
- The fortified foods market is estimated to reach US$ 207,352.6 million by 2032.
- A CAGR of 2.5% was recorded between 2018 and 2022 for fortified foods.
- Japanese sales accounted for 5% of the global market in 2022.
- According to analysts, the market for fortified foods in the United Kingdom grew by 2.5% in 2022.
- The micronutrient market for vitamin D is forecast to dominate during the forecast period.
- Yogurt with added vitamins is expected to gain popularity in the coming years.
“Innovation and the development of new products will fuel fortified food market growth. A rising number of government initiatives and research and development activities are expected to drive growth in the market,” says an FMI analyst.
Competitive Landscape
More companies are collaborating and establishing strategic partnerships in the fortified foods industry.
Fortified food companies conduct research and development, innovate, develop products, expand geographically, and establish strategic partnerships.
- In July 2023, Big G breakfast cereals will contain double the amount of vitamin D as they currently do, providing 20% of the daily dose of vitamin D. The first cereals to include the vitamin boost are Cinnamon Toast Crunch and Cheerios; later this summer, Cocoa Puffs, Lucky Charms, Trix, and Cookie Crisp will follow. By the end of this year, the company plans to offer a full line of vitamin D-fortified cereals nationwide.
- In August 2023, the Directorate of Food and Civil Supplies will collaborate with PATH, its technical partner, to raise awareness about plastic rice circulating on social media.
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Fortified Foods Market by Category
By Raw Material:
- Flours
- Rice Flour
- Wheat Flour
- Corn Flour
- Rice
- Salt
- Milk
- Oil
- Sugar
By Micronutrients:
- Vitamins
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Other Vitamins
- Minerals
- Calcium
- Iron
- Zinc
- Iodine
- Other Minerals
- Ther Fortifying Nutrients
By Application:
- Basic Food
- Cheese
- Butter
- Yoghurt
- Others
- Processed Food
- Extruded Products
- Powdered Products
- Value added Food
- Condiments
- Juice
By Technology:
- Drying
- Oven Drying
- Drum Drying
- Spray Drying
- Extrusion
- Coating & Encapsulation
- Others
By Sales Channel:
- Modern Trade
- Online Sales
- Neighborhood Stores
- Other Retail Format
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- The Middle East & Africa
Authored by:
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
Explore FMI’s related ongoing Coverage in Food and Beverage Domain:
The Global Fortified Dairy Products Market size was estimated at USD 109,485 million in 2021 and expected to reach USD 223,441 million in 2032, at a CAGR of 6.7%.
The Lactose free dairy products Industry at a 5.6% CAGR, is expected to generate market revenue of US$ 23,983.50 million by 2034.
The global Dairy-free cream market is expected to be valued at US$ 413.9 million in 2023 and to reach a valuation of US$ 777 million by 2033.
The demand for dairy alternatives is projected to rise at a CAGR of 7.3% and expected to reach a valuation of US$ 46,832.6 million by 2034.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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