The freeze-dried pet food market share is estimated to show consistent growth throughout the forecast period, expanding at a CAGR of 5%. The freeze-dried pet food market value is expected to expand from USD 18,250.07 million in 2024 to USD 29,589.7 million by 2034.
Pet humanization is a key trend driving force in the growth of pet food items purchased by pet owners over the last half-decade. In the freeze dried dog food business, the transition from pet ownership to pet parenting has been critical in defining the trend.
Growing attachment between pets and their owners has encouraged consumers to spend more on pet food. Pet owners are more concerned about their pets’ health and are opting for freeze-dried diets. Animals benefit from such diets because they are high in nutrition.
Currently, pet owners are looking for more than just basic nutrients for their pets; they are also looking for foods that have special health benefits. Furthermore, as pet humanization increases, dog owners are more inclined to spend more on their pets’ food and provide a wider variety of pet meals, including freeze-dried food. As a result of the growing trend of pet humanization, demand for freeze-dried dog food is expected to gain traction over the assessment period.
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Competitive Landscape
Leading companies are innovating with enhanced freeze-dried pet food offerings, meeting rising consumer demands by expanding recipe choices, integrating functional ingredients, and introducing convenient packaging.
Prominent firms in the freeze-dried pet food sector prioritize social media campaigns, targeted online advertising, and collaborations with influencers to enhance market presence.
Industry leaders establish robust brand identities by emphasizing premium nutrition, natural ingredients, and pet health and wellness. Furthermore, they implement loyalty programs, provide exceptional customer service, and cultivate a supportive community to drive adoption of freeze-dried pet food.
Market contenders are establishing an online presence, partnering with pet specialty stores, and entering new markets to enhance access to pet food among their target audience.
Recent Developments Taking Place in the Freeze-dried Pet Food Market
- In January 2024, Kelly and Co’s won the prestigious award of “Brand of the Year” for 2023-2024 at an event in Vienna. The company had also received award for “Freeze Dried Product of the Year” at an event held in the United States in 2023.
- In February 2024, Petsource by Scoular’s completed an expansion worth US$ 75 million in Nebraska. The plant offers extra capacity to increase the present customers and accommodate new customers that are searching for production at its facility. This expansion is expected to triple its capacity for freeze-dried pet food.
- In February 2024, ProMach obtained Zanichelli Meccanica S.p.A., which is an Italy-based producer of seaming, filling, and pasteurization technology in the pet food market.
- In February 2024, Nestlé Hungária announced that it would be investing US$ 152 million at its pet food plant in Bük. Thereby, boosting production capacity and generating 130 jobs. The plant is expected to have the bandwidth for 5,00,000 tonnes of pet food/ year starting from 2025.
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“Rising advertising and endorsements by celebrities of pet health is likely to drive up demand and sales of freeze-dried pet food,” says a Future Market Insights analyst.
Key Players in Freeze-dried Pet Food Market : Nature’s Variety,, Kelly&Co’s, Ranova, Steve’s Real Food, Primal Pet Foods, TruPet, Wisconsin Freeze Dried, Stewart pet food, Canature Processing Ltd., Bravo, Others.etc
Freeze-dried Pet Food Market Research by Categories
By Pet Type:
- Cat
- Kitten
- Senior
- Dog
- Puppy
- Adult
- Senior
- Others
By Nature:
- Organic
- Conventional
By Source:
- Animal Derived
- Plant Derived
- Insect Derived
By Process Type:
- 100% freeze-dried
- Partly freeze-dried
By Sales Channel:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Pet Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
By Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
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