Demand for synthetic food colors in the market is driven by rapid production and consumption of high quality and appealing processed foods, easy availability and inexpensive nature of synthetic food colors, and rapid growth of food and beverage industry worldwide.
Synthetic food colors are chemically derived artificial colors used across food and beverage industry for enhancing visual appeal of products. These colors also help to retain the original properties of vitamins, flavors, and nutrients in food products that can get altered due to sunlight.
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Moreover, the rising trend of party culture supplements the market expansion of RTD drinks. These cocktails are also easy to handle or carry which promotes their consumption at social gatherings. A popular drink among the millennials, RTD drinks are available in a wide range of flavors, are the healthier drinking option, and offer consumers the convenience of a quick energy drink. Thus, RTD cocktails cater to almost all of the consumers’ demands regarding beverages. This will boost the market growth for the product in the international market.
Thus, growing focus of food manufacturing for improving the product appeal will continue to play a key role in pushing the sales of synthetic colors during the assessment period.
Similarly, rising production and consumption of food products and beverages along with the highly effective nature of synthetic food colors as compared to natural ones will boost market growth during the forthcoming decade,
Regionally, Asia Pacific, spearheaded by China and India is expected to emerge as a lucrative market for synthetic food colors during the forecast period. Growth in APAC synthetic food colors market is driven by rising adoption of synthetic colors in a wide range of applications due to their inexpensive nature, increasing consumer discretionary spending on processed foods, and rapid expansion of food and beverage industry.
However, presence of stringent regulations, growing popularity of natural food colors, and misperceptions about synthetic food among consumers are emerging as key restraints limiting growth in the synthetic food colors market.
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Competitive Analysis of the Synthetic Food Color Market
Leading manufacturers of artificial food colors are facing strong competition from natural food color manufacturers. The latter is seeing an almost similar growth trajectory due to more innovations. Thus, causing consumers to gradually reduce dependence on artificial food colors for their food coloring needs.
The artificial food color industry continues to be driven by product innovation. Players are thus developing new and exciting color options that are not easy to achieve via natural ingredients. These color shades include vibrant greens, blues, or a certain color blend for distinct visual appeal.
Key players are crafting product portfolios formulated to meet stringent regulatory and safety standards. This is expected to reinforce the trust in synthetic food colors. Players are also ensuring their food colors are on-trend and in line with shifting consumer preferences.
Some players are developing artificial colors with added minerals, vitamins, or antioxidants. This is expected to position them as a healthier substitute for traditional synthetic colors while still retaining the vibrancy and stability of artificial colors.
Industry contenders are further focusing on developing sustainable production methods to reduce their environmental impact. Thus, attracting an eco-conscious consumer base.
Developments Impacting Growth of Synthetic Food Color Market
- In January 2024, Ginkgo Bioworks and Phytolon successfully achieved their first milestone in developing vibrant natural food colorants through two producing strains.
- In January 2024, Phytolon planned its debut in the United States, with its cost-competitive natural food colors through precision fermentation.
Major Key Players in the Synthetic Food Color Market
- Archer Daniels Midland Company
- DSM
- Vinayak Ingredients India Pvt Ltd.
- Nature S.A.
- ROHA (A JJT Group Company)
- San-Ei Gen F.F.I., Inc.
- Sensient Colors LLC.
- Symrise AG
- Chr. Hansen Holding A/S
- Denim Colourchem (P) Limited
- Allied Biotech Corporation
- DIC Corporation (BASF SE)
- BioconColors
- DDW, The Color House
- Döhler Group
- GNT International B.V.
- Kalsec Inc.
- Others
Market Segmentation of Synthetic Food Color Sector
By Form:
Based on form, the industry is divided into liquid, powder, and gel.
By Type:
Different types of synthetic food colors are pigment and dyes.
By Color:
Various colors in which synthetic food colors are available include yellow, blue, red, green, and others.
By Applications:
Varied applications of synthetic food colors are beverages; bakery, snacks, and cereals; candy/ confectionery; dairy; fruit preparations/ fillings; meat, poultry, fish, and eggs; potatoes, pasta, and rice; sauces, soups, and dressings; seasonings; and pet food.
By Region:
Industry growth is examined in key countries of North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
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