The global spirits market value is estimated to be around USD 59,408 Million in 2023. Further, as per this market report, the market is projected to progress at a CAGR of 4% from 2023 to 2033. By following this moderate CAGR, the overall market value is projected to reach USD 90,288.9 Million by 2033.
One of the key reasons for the growth of the spirit industries or distilleries is the growing customer base for alcohol use. The overall consumption of different types of spirits, particularly among young people, has increased with the influence of Western cultures in emerging nations.
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In these years, a more developed distribution system used by alcohol producers such as online retailers, has boosted the sales of spirits globally. In addition to this, the expansion and emergence of new bars, restaurants, and hotels serving alcoholic beverages have also strengthened their market trend.
Craft spirits consumption has expanded over the past several years due to reasons including the rising popularity of premium alcoholic beverages among the younger generation. So, craft spirit distillers are also concentrating on creating novel products employing a variety of herbs, spices, botanicals, and fruits to diversify their product lines.
Key Takeaways:
- The absolute increment of the overall market over the next ten years is anticipated to be US$ 30,881 Million.
- The United States alone accounted for almost 32% of the total spirits consumed in the year 2022.
- Germany follows the United States in sales and consumption of spirits and contributed to nearly 15% of the market revenue share in 2022.
- The demand for spirits in the United Kingdom is higher than in any other country in Europe and could progress at a 6% CAGR through 2033.
- The capacity for the production of spirits in China is higher than in other Asia Pacific countries and during the projected period it could register a CAGR of 6.5%.
- India is another emerging country for both consumption and supply of spirits which is poised to progress at 4.6% CAR through 2033.
- Japan was figured out to have contributed 1.2% in global sales of spirits in 2022 while the contribution of Australia was only 0.9%.
- Among the different types of spirits, the whiskey segment dominates the overall market having a 28% revenue share in the year 2022.
- Based on distribution channels, the indirect sales of spirit accrued revenue of 71% in 2022.
Competition Landscape
- Diageo plc.
- Pernod-Ricard SA
- LVMH
- Jose Cuervo
- Patrón
- Beam Suntory
- Brown-Forman Corp.
- Constellation Brands, Inc.
- Remy Cointreau SA
- Marnier Lapostolle SA
- Belvedere SA
- Berentzen-Gruppe AG.
- William Grant & Sons
- The Edrington Group
- Kweichow Moutai Group
- Wuliangye
- Yanghe Brewery
- Daohuaxiang
- Luzhou Laojiao
- Others
Recent Developments by the Spirits Industries
Chivas Brothers made a US$ 88 million investment in July 2022 for the expansion of its strategic single malt distilleries across Europe. To fulfill the rising demand for Scotch across the world, the money invested is expected to be used to upgrade sustainable distillation techniques. This higher investment by the company at its Speyside distilleries is also expected to significantly increase its production capacity.
Bacardi Limited in India introduced their Good Man Premium Brandy in February 2022. It was created with keeping the taste of domestic customers in mind. It is created mostly by combining grape brandies from France and India. Bacardi India’s product release into the brandy and Indian-made foreign liquor (IMFL) categories is considered to be premium blended brandy.
Diageo in India introduced the nation’s first-ever small-batch, artisanal craft whiskey completely made up of Whiskey in June 2021. It is the premiumization strategy of the company, which emphasizes brand refurbishment and innovation, and the brand value strengthened by this launch.
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Spirits by Category
By Product Type:
- Vodka
- Rum
- Whiskey
- Gin
- Tequila
- Other Spirits
By Category:
- Mass
- Premium
By Application:
- Household
- Commercial
By Distribution Channel:
- Direct Sales Channels
- Indirect Sales Channels
- Hypermarkets or Supermarkets
- Specialty Stores
- Independent Retailers
- Online Retailers
By Region:
- North America Market
- Latin America Market
- Europe Market
- East Asia Market
- South Asia Market
- Oceania Market
- The Middle East & Africa Market
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