The enameled cookware market value is expected to rise from USD 1,868 million in 2024 to USD 3,572.9 million by 2034. This market is analyzed to surge ahead at a CAGR of 6.7% over the next decade.
The enameled cookware industry is driven by the surging popularity of good-looking cookware that offers enhanced functionality. This cookware provides a safe alternative for healthy cooking. Players are thus highlighting this aspect in their marketing campaigns to raise consumer awareness and interest.
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The home cooking craze, especially among young people, is fueling the demand for enameled cookware. This cookware offers heat retention, and durability, and comes in multiple colors.
Some brands have even started creating interactive recipe apps or hosting online cooking classes designed for their cookware. This promotes the products and fosters a community out of enameled cookware users.
Companies are further promoting the heritage and artisanal quality of their products as a unique selling proposition for established brands. By doing so, they can gain resonance among consumers who have a liking for heritage and quality.
Key Takeaways from the Enameled Cookware Market Report
- Enameled cookware expanded at a CAGR of 6.5% from 2019 to 2023.
- Based on product, the pans segment is projected to obtain 33% in 2024.
- By application, the residential sector is estimated to expand at 61% in 2024.
- Germany and the United States are expected to register CAGRs of 5.3% and 4.8%, respectively, through 2034.
- Emerging countries like India and China are projected to expand at robust CAGRs of 9.6% and 8.4%, respectively, over the forecast period.
Competitive Landscape
Industry participants are adopting competitive strategies, such as new product launches and product innovation to increase their foothold in the industry. Manufacturers have the opportunity to upgrade and innovate the functionality and design of enameled cookware like developing the latest colors, sizes, and shapes to appeal to consumers.
Globalization has also fueled manufacturers to expand their reach and boost their sales through international trade. Players are also seen distinguishing themselves by using recycled materials to develop cookware or providing lifetime warranties to reduce waste.
Key Players:
- Le Creuset France SAS
- Staub Fonderie SA
- Lodge Manufacturing Company
- Tramontina USA Inc.
- Cuisinart
- Williams-Sonoma Inc.
- Vermicular
- Country Door
- Camp Chef
- The Coleman Company, Inc.
- Others
Latest Developments in the Enameled Cookware Industry
- In January 2024, MARTHA by Martha Stewart Cookware, which is a line of chef-inspired, signature cookware, introduced four premium cookware collections on Amazon. The versatile assortment includes four collections, i.e., stainless steel, copper, enameled cast iron, and ceramic nonstick. These are beautiful as well as functional.
- In March 2024, Le Creuset introduced the latest cookware for outdoor cooking enthusiasts. The collection dropped by the brand includes a pizza pan, cast iron pan, and grill basket, all of which promise to perform well.
- In April 2023, Le Creuset launched Shallot in a hue of gray/lavender, giving a neutral, subtle pop to kitchens everywhere. The company presents products in a rainbow of products from vintage-looking olive green to signature cerise red.
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Key Segments of Market Report
By Product Type:
Based on product type, the industry is divided into ovens, pots, pans, bakery trays, and others.
By Application:
By application, the market is bifurcated into commercial and residential.
By Distribution Channel:
The main distribution channels of enameled cooking vessels include offline and online.
By Region:
The enameled cooking vessels are sold across North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America.
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