The global market value of cultured wheat is projected to increase annually by 6.1%, reaching USD 625.5 million by 2032.
Cultured wheat is widely used as a natural food preservative. It’s made by fermenting wheat flour with bacteria called Propionibacterium freudenreichii, which is commonly found in dairy products like milk. This bacteria helps in preserving food by its natural properties.
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Cultured wheat flour is increasingly being adopted for household consumption worldwide. The surge in organic and sustainable lifestyles has bolstered the popularity of cultured wheat starch in various communities.
Cultured wheat is a powerful preservative that extends the shelf life of bakery and confectionery products. It also enhances their flavor. By inhibiting the growth of unwanted yeasts, bacteria, and molds, cultured wheat helps maintain product freshness. Importantly, it preserves the taste, aroma, and texture of the final baked goods.
Rising Demand for Clean Label and Chemical-Free Product Driving the Sales Of Cultured Wheat Market
The cultured wheat available in the market is all-natural, organic, GMO-free, and Kosher certified. Day by day consumers is becoming more aware of the food ingredients and their nutritional values. This realization is driving consumer preferences towards natural and chemical-free products. Cultured wheat is the most suitable substitute for chemical preservatives such as sorbates, benzoates, and sorbic acid, which are mostly used in the bakery industry.
Global Cultured Wheat Market: Opportunities and Drivers
The global natural food preservative market was calculated at nearly US $ 796.5 Mn in 2018 which is expected to grow at CAGR of 5.1% till 2024.This creates a huge opportunity for the expansion of culture wheat market.
The diverse functionalities severed by the cultured wheat are it gets easily dispersed in a food matrix, reduced consumption of yeast, easy to handle, environmentally friendly, clean flavor. This advantage provided by cultured wheat is generating its increased usage in the food industry. This is driving the growth of the cultured wheat market.
Cultured wheat has a vast application in the bakery industry. Regionally the rising demand for bakery products especially in Asia-Pacific due to increasing disposable income and westernization of food culture is further boosting the growth of the cultured wheat market. Europe dominates the cultured wheat market due to presence of huge number of bakers and confectioners.
Wheat is one of the most popular crops grown worldwide. It is easily available for all kind of its use. Cultured wheat being prepared from wheat flour gets the advantage of having raw material in abundance. This factor makes the cultured wheat market strong form the supply point of view.
Competitive Landscape
Some of the top cultured wheat manufacturers are Mezzoni Foods, J&K Ingredients, Brolite Products, Lima Grain Ingredients, and DuPont Nutrition & Biosciences, among others.
These leading providers of cultured wheat are employing diverse strategies like launching new products, forming partnerships, collaborations, acquisitions, and mergers. These initiatives are aimed at boosting their sales and enhancing their competitiveness in the global cultured wheat market.
For instance,
- Limagrain Cereales Ingredients has introduced Cereclean, a cultured wheat flour that extends the shelf life of baked goods. Bakers can label their products with a clean label by substituting cultured wheat for the chemicals they use.
- In August 2020, Cain developed a superior natural mold inhibitor called AlphaFresh. This AlphaFresh is used to replace calcium propionate without the addition of vinegar, which is commonly used in cultured wheat to make chemical-free food preservatives.
- Prathista’s fermented wheat or corn flour was launched in April 2019 and has been certified for use in organic products from the EU and the USA according to NOP standards.
- Glanbia Nutritionals released Natural Mold Inhibitor OWS2 in April 2021. A combination of organic whole wheat flour and cultured organic wheat starch is intended to extend the shelf life of natural and organic baked goods.
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Key Segments of Cultured Wheat Market
By Nature:
- Organic
- Conventional
By Application:
- Baked Products
- Cheeses
- Meats
- Salad Dressings
- Condiments
- Dips and Spreads
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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