Over the forecast period from 2023 to 2033, the global postbiotic pet food market is anticipated to expand at a compound annual growth rate (CAGR) of 6%. It is projected to rise from approximately USD 856.40 million in 2023 to around USD 1,231.58 million by the end of 2033.
The market is anticipated to experience substantial growth over the next decade, driven by growing awareness of the benefits of postbiotics for pets. Postbiotics, which are live microorganisms that promote animal health, enhance digestion, boost immunity, and improve skin health.
Recently, the pet food industry has been shifting towards more natural, holistic, and sustainable products. This change is largely driven by increasing awareness of the health and environmental advantages of plant-based diets, as well as growing ethical concerns related to animal agriculture.
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One of the fastest-growing segments in the pet food industry is postbiotic foods. These products are made with live bacteria that have been fermented to break down carbohydrates and proteins into more digestible nutrients. This approach is believed to more closely mimic the natural diet of dogs and cats, and it has been shown to enhance gut health and digestion.
Key Takeaways from the Postbiotic Pet Food Market Report
- The postbiotic pet food market exhibited steady growth at a CAGR of 4.9% during the historical period from 2017 to 2022.
- The global market for postbiotic pet food is anticipated to surpass US$ 1,231.58 Mn by the end of 2033.
- The U.S., China, Canada, Germany, and Mexico are the major countries driving the demand for postbiotic pet food.
- The North America postbiotic pet food market is expected to register a 38% CAGR between 2023 and 2033.
- The market size for postbiotic pet food is expected to reach US$ 856.40 Mn by the end of 2023.
Competition Landscape
In recent years, the pet food industry has shifted towards more natural and holistic products, driven by growing awareness of pet health and wellness. As a result, demand for postbiotic pet food is increasing. Several companies now offer a range of postbiotic pet food products to meet this rising demand.
Some of the leading brands in this space include Royal Canin, Nestle Purina PetCare Company, Mars Inc., and Chr. Hansen (Denmark), DowDuPont, Evonik Industries, Land O’Lakes, Bluestar Adisseo Co., Alltech, Novozymes, Calpis Co. Ltd., Schouw & Co., Unique Biotech, Pure Cultures, Kerry, and Mitsui & Co., Ltd. Kinglike DSM N.V., Lallemand, Chr. Hansen (Denmark), and Lesaffre among others.
For instance:
- In November 2021, JAC Pet Nutrition, a pet meal company based in Olathe, added TruMune postbiotics to its Superfood Crumbles, which is its range of dog and cat food gravy mixes and meal toppers. TruMune provides coat & skin health benefits, joint support, and microbiome balance for pets.
- In April 2021, Phileo by Lesaffre, a provider of novel solutions for accelerating animal nutrition headquartered in France, launched Actisaf Sc 50 PET in the USA It is considered to be the first probiotic ever to remain viable throughout the entire shelf life of dry food.
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Postbiotic Pet Food Market Outlook by Category
By Product:
- Cattle
- Swine
- Aquaculture
- Pet
- Equine
- Others
By Form:
- Dry
- Liquid
- Capsule
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa(MEA) Bottom of Form
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