The probiotic supplement industry is expected to be valued at USD 500.2 million in 2023. Sales of probiotic supplements in Japan are projected to grow to USD 1,367.4 million by 2033. Over the period from 2023 to 2033, the sector in Japan is anticipated to expand at a significant compound annual growth rate (CAGR) of 10.6%.
The growing demand for probiotic supplements in Japan highlights increasing consumer awareness of health and the recognized benefits of these products. This trend is supported by extensive research demonstrating the positive effects of probiotic supplementation on overall health. In response to this rising demand, Japanese manufacturers are innovating with advanced probiotic formulations.
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Rising awareness of the connection between digestive health and overall well-being is boosting demand for probiotic supplements in Japan. Consumers increasingly see probiotics as a proactive and natural way to support gut health, which is contributing to higher sales. Additionally, Japan’s aging population is placing a greater emphasis on maintaining health as they age, further highlighting the important role of probiotics in supporting digestive health.
Competitive Landscape
The probiotic supplement industry in Japan is highly competitive. As the popularity of probiotics grows, new manufacturers are anticipated to enter the market, intensifying competition. Established companies in Japan’s probiotic supplement sector are expected to face strong competition from these newcomers. Emerging producers are actively emulating the advertising and promotional strategies of industry leaders to establish their presence in the evolving market.
Recent Developments Observed in Probiotic Supplement in Japan
- A Japanese multinational with operations in several industries, including food and pharmaceuticals, is Meiji Holdings Co., Ltd., which offers probiotic supplement among its many offerings.
- Probiotic dairy products, especially the renowned Yakult drink, are the specialty of the well-known Japanese company Yakult Honsha Co., Ltd., making them a significant player in the probiotics industry.
- Morinaga Milk Industry Co., Ltd., the leading dairy manufacturer in Japan, has a track record of producing dairy products, including probiotics.
- Even though Suntory Holdings Limited is better known for its beverages, the company has branched into probiotic supplement and other health and wellness goods.
- The pharmaceutical and healthcare company Eisai Co., Ltd., is likely to dominate Japan’s probiotic supplement sector in the future.
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Key Probiotic Supplement Manufacturers in Japan
- Meiji Holdings Co., Ltd.
- Yakult Honsha Co., Ltd.
- Morinaga Milk Industry Co., Ltd.
- Suntory Holdings Limited
- Eisai Co., Ltd.
Key Segments
By Bacteria:
- Lactobacillus
- Streptococcus
- Bifidobacterium
By Form:
- Tablet
- Capsules
- Liquid
- Powder Premixes
- Gummies/Chewable
- Lozenges
- Liquid and Gels
By Function:
- Immunity and Digestive Health
- Urogenital Health
- Vaginal Health
- Urinary Tract Infections
- Pregnancy
- Weight Management
By Distribution Channel:
- Hypermarket/ Supermarket
- Specialty Stores
- eCommerce
- Pharmacy Stores
By End User:
- Women
- Seniors
- Kids
By City:
- Kanto
- Chubu
- Kinki
- Kyushu & Okinawa
- Tohoku
- Rest of Japan
Frequently Asked Questions
What Was the Value of the Sales of Probiotic Supplement in Japan in 2022?
The sales of probiotic supplement in Japan were valued at US$ 453.4 million in 2022.
How Big is the Japan Probiotic Supplement Industry?
The market value of probiotic supplement in Japan is set to reach US$ 500.2 million in 2023.
At What CAGR Can the Probiotic Supplement Demand in Japan Rise Through 2033?
The demand for probiotic supplement in Japan is anticipated to rise at 10.6% CAGR from 2023 to 2033.
What Is the Expected Market Size for Probiotic Supplement in Japan by 2033?
The Japan market size for probiotic supplement is set to reach US$ 1,367.4 million by 2033.
Which End Use Segment to Lead the Probiotic Supplement Industry in Japan?
The women segment is expected to dominate the probiotic supplement industry with a share of 43.6% in 2023.
What was the Historical CAGR of Probiotic Supplement Sales in Japan from 2018 to 2022?
The HCAGR of sales of probiotic supplement in Japan was 9.4% between 2018 and 2022.
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