The European pet food market is anticipated to achieve a valuation of USD 36.4 billion in 2023, with an expected compound annual growth rate (CAGR) of 5.3% from 2023 to 2033. By 2033, total pet food sales across Europe are projected to reach USD 61.2 billion.
Pet adoption rates are rising significantly across European countries like Germany, France, and the United Kingdom. This surge is largely driven by growing awareness of the health benefits associated with companion animals, which is in turn fueling demand for pet food in the market.
Additionally, the increasing preference for high-quality, nutrient-rich pet food and a rise in pet-related expenditures are expected to further drive pet food sales across Europe throughout the forecast period.
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Key Takeaways from Market Study
- Europe’s pet food market is estimated to be valued at US$ 36.4 billion in 2023.
- By nature, the conventional segment holds a significant market share of 67.0% of the Europe pet food market.
- By product type, kibble/dry segment holds a considerable market share of 25.0% of the Europe pet food market.
- In terms of pet type, dog segment holds a share of 55.0% in the Europe pet food industry.
- The United Kingdom pet food market is poised to exhibit a steady growth rate during the next ten years.
- With increasing pet adoption rates, demand for pet food across Germany is expected to rise at a moderate CAGR between 2023 and 2033.
Competitive Landscape
Key pet food manufacturers across Europe are employing several organic and inorganic strategies such as new product launches with eco-friendly packaging, partnerships, mergers, collaborations, and acquisitions to strengthen their positions in the regional as well as global markets.
Key Companies Profiled
Evanger’s Dog & Cat Food Company, Inc.; Mars Incorporated; Nestle Purina Pet Care; Affinity Petcare SA; Roll Over Pet Food Ltd.; The Pet Food Market; Canagan Group; Wagg Foods Ltd; Mc Adams Pet Foods Limited; Sabre Pet Food; Mera Pet Food Family; Symrise
Recent Developments:
- In December 2021, Mars Petcare announced the deployment of food safe recycled plastic in wet petfood packaging.
- In March 2022, a new line of wet dog food products made from insect protein was launched by Dogs Plate, a leading Polish pet food business.
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Europe Pet Food Industry by Category
By Product Type:
- Kibble/Dry
- Extruded
- Baked
- Coated
- Dehydrated Food
- Freeze Dried Food
- Freeze-Dried Raw
- Wet Food
- Frozen
- Raw Food
- Powder
- Treats & Chews
- Dog
- Pastes
- Cremes
- Crunchy Sticks
- Chew Sticks
- Tablets
- Biscuits
- Jerky
- Rawhide
- Cat
- Pastes
- Cremes
- Crunchy Snacks
- Chew Sticks
- Tablets
- Biscuits
- Cat Milk/Milk Snacks
- Dog
By Pet Type:
- Cat
- Kitten
- Senior
- Dog
- Puppy
- Adult
- Senior
- Birds
- Others (Rabbits, Hamsters, etc.)
By Packaging:
- Pouches
- Bags
- Folding Cartons
- Tubs & Cups
- Can
By Distribution Channel:
- Store-based Retailing
- Hypermarkets/Supermarkets
- Convenience Stores
- Mom and Pop Stores
- Pet Stores
- Discounters
- Independent Grocery Retailers
- Drugstores
- Other Retail Formats
- Online Retailers
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