The global fortified food market is expected to achieve a valuation of USD 257,715 million by 2033, with a robust CAGR of 6.2% over the forecast period. Growing awareness of the health benefits associated with fortified foods among consumers in industrialized economies is a key driver behind this market growth.
Significant progress has been made in food fortification across Africa. Many countries are now endorsing the fortification of staple foods, alongside efforts in capacity building and system strengthening, to combat and prevent micronutrient deficiencies.
A fortified food or condiment is one that has been intentionally enriched with micronutrients to enhance its health benefits and nutritional quality while minimizing health risks. Adding these micronutrients can boost the nutritional value of staple foods and help replenish nutrients lost during processing.
The World Health Organization (WHO) and the Food and Agriculture Organization (FAO) define food fortification as the intentional addition of essential micronutrients and vitamins to food to enhance its nutritional value. Meanwhile, business owners have a significant opportunity to capitalize on the expanding economies of Asia and the Pacific. Additionally, North America and other developed regions are expected to sustain strong demand for these fortified products.
As chronic diseases and nutrient deficiencies become more prevalent, consumers are increasingly seeking foods that provide essential nutrients and support specific health objectives. Fortified foods, known for their convenience and market appeal, are benefiting from strong growth driven by modern trade outlets.
Manufacturers are developing a diverse range of fortified foods tailored to various consumer preferences and dietary needs, including vegan, gluten-free, and dairy-free options. These foods are also incorporating functional ingredients like probiotics, prebiotics, antioxidants, and botanical extracts to enhance their nutritional value, functionality, and flavor. Such ingredients are associated with numerous health benefits, including improved gut health, enhanced immunity, and disease prevention.
With the continual advancements in drying technology, including freeze-drying, spray drying, and vacuum drying, it is anticipated that these advances will lead to improving efficiency, cost-effectiveness, and better retention of the nutrient content of the crops. There is a possibility that consumers will find it more appealing to consume fortified foods produced through these methods.
Key Takeaways from the Market Study
- The fortified foods market is estimated to reach US$ 207,352.6 million by 2032.
- A CAGR of 2.5% was recorded between 2018 and 2022 for fortified foods.
- Japanese sales accounted for 5% of the global market in 2022.
- According to analysts, the market for fortified foods in the United Kingdom grew by 2.5% in 2022.
- The micronutrient market for vitamin D is forecast to dominate during the forecast period.
- Yogurt with added vitamins is expected to gain popularity in the coming years.
Competitive Landscape
Several major market players are actively investing in research and development to introduce new fortified foods and innovative processes. Success in the fortified food market hinges on forming strategic partnerships, launching new products, and continuously expanding product offerings.
- In July 2023, Kebbi harvested the first fortified rice in West Africa. Experts stated at a training session for media personnel in Birnin Kebbi on promoting rice fortification in Nigeria (PRiFN).
- In August 2023, Albertsons Companies Inc. plans to present its Sincerely Health platform’s latest digital enhancement, which measures grocery purchases according to USDA’s MyPlate recommendations. Sincerely Health offers dietary preferences, household size, and age-specific nutritional options for customers within the “Nutrition” experience.
Key Companies Profiles
- Nestlé S.A.
- BASF SE
- General Mills
- Tata Chemicals Limited
- Mondelez International
- Cargill Incorporated
- Danone
- Bühler AG
- Bunge Limited
- Unilever PLC
- Koninklijke DSM NV
- Stern-Wywiol GmbH & Co.KG
- Aria Foods
- Nutritional Holdings (Pty) Limited
- Dr. Paul Lohmann GmbH KG Chemische Fabrik
- Wright Enrichment Inc.
- Gastaldi Hermanos
- Sinokrot Global
- Ufuk Kimya llac Sanayi Ve Ticaret Limited Sirketi
- Corbion NV
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Fortified Foods Market by Category
By Raw Material:
- Flours
- Rice Flour
- Wheat Flour
- Corn Flour
- Rice
- Salt
- Milk
- Oil
- Sugar
By Micronutrients:
- Vitamins
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Other Vitamins
- Minerals
- Calcium
- Iron
- Zinc
- Iodine
- Other Minerals
- Ther Fortifying Nutrients
By Application:
- Basic Food
- Cheese
- Butter
- Yoghurt
- Others
- Processed Food
- Extruded Products
- Powdered Products
- Value added Food
- Condiments
- Juice
By Technology:
- Drying
- Oven Drying
- Drum Drying
- Spray Drying
- Extrusion
- Coating & Encapsulation
- Others
By Sales Channel:
- Modern Trade
- Online Sales
- Neighborhood Stores
- Other Retail Format
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- South Asia & Pacific
- East Asia
- The Middle East & Africa
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