The global postbiotic pet food market is anticipated to reach a valuation of USD 823.6 million by 2024, growing at a CAGR of 4.8% from 2024 to 2034. By 2034, the market is projected to expand to USD 1,321.4 million.
The postbiotic pet food market represents a promising segment within the broader pet nutrition sector. Postbiotic foods are created from live bacteria that undergo fermentation, breaking down carbohydrates and proteins into easily digestible nutrients. This process mimics the natural diet of wild dogs and cats, thereby improving gut health and digestion.
Incorporating postbiotics into pet foods offers several potential benefits, including enhanced immunity, reduced inflammation, and overall improved health. Postbiotics are becoming increasingly appealing compared to prebiotics and probiotics due to their stability and effectiveness. Unlike live bacteria, which often struggle to survive conventional production methods, postbiotics provide consistent benefits.
Ongoing research and development highlight significant growth potential for the postbiotic pet food industry, driven by rising consumer awareness of gut health and the prospect of better disease resistance and overall health for pets.
As interest in postbiotics grows, scientific research into their benefits is gaining momentum within the pet food industry. Studies are increasingly focused on understanding how postbiotics impact gut health, immune function, and overall wellbeing in pets.
Veterinary professionals and pet owners require evidence-based findings to establish the credibility of postbiotics used in pet food. Scientific validation not only reinforces marketing claims but also builds trust in postbiotics as a reliable dietary solution for companion animals.
To support their formulations, manufacturers are engaging in research partnerships and clinical trials to demonstrate the health benefits of specific ingredients. This approach helps position postbiotics within the evolving field of evidence-based pet nutrition.
Competitive Landscape
To better engage with customers, manufacturers in the global industry are focusing on improving their online presence and investing more in research and development. Multinational companies are also expanding their manufacturing capabilities and acquiring local businesses to diversify their product lines.
Technological advancements in product development and increased spending in emerging markets are anticipated to significantly boost industry growth during the forecast period. These factors present substantial opportunities for manufacturers, driving them to expand their operations and capitalize on the rising demand.
Leading Companies
- Royal Canin
- Nestle Purina PetCare Company
- Mars Inc. Chr. Hansen (Denmark)
- Kinglike DSM N.V.
- Dow DuPont
- Evonik Industries
- Land O’Lakes
- Lallemand
- Bluestar Adisseo Co.
- Lesaffre
- Alltech
- Novozymes
- Calpis Co. Ltd.
- Schouw & Co.
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Key Segments of the Report
By Sales Channel:
Postbiotic Pet Food industry is segmented as Supermarkets / Hypermarket, Mass Merchandisers, Pet Food Stores, Veterinary Clinics, Online Retailing.
By Pet Type:
As per pet type, the industry has been categorized Cat (Kitten, Senior), Dog (Puppy, Adult, Senior), Birds, and Others (Rabbits, Hamsters, etc.)
By Form:
form further includes Dry, Tablet / Capsule, Powder, Treats and Chews, Liquid and Gel.
By Region:
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania and Middle East & Africa.
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