The global teeth whitening pens market is set for notable growth, with its valuation projected to increase from USD 501.5 million in 2022 to USD 830.9 million by 2033, representing a compound annual growth rate (CAGR) of 4.8%, according to a recent study by Future Market Insights.
In 2022, the slow whitening segment emerged as the dominant force within the market, holding a substantial 68.6% share of the global market. This preference reflects the growing demand for gradual, less abrasive teeth whitening solutions that cater to consumers seeking a gentler approach to achieving a brighter smile.
The anticipated market growth is driven by rising consumer awareness of oral aesthetics, increased accessibility of at-home whitening products, and advancements in whitening technologies. As more individuals seek convenient and effective solutions for enhancing their smiles, the teeth whitening pens market is expected to see sustained demand.
Rising awareness of dental hygiene and cosmetic dentistry has also contributed to the market’s growth, with consumers looking for ways to improve their appearance and boost their confidence. Dental clinics remain a major distribution channel for teeth whitening pens, offering professional guidance and recommendations to patients.
After the breakdown of COVID-19, more consumers started seeking out at-home teeth whitening options, which further fueled the market’s growth and it is expected that this trend will continue to expand the market over the forecast period. The market has lucrative opportunities for companies to expand their reach and tap into new markets through e-commerce platforms and provide wide accessibility of products to the larger consumer base.
Overall, the teeth whitening pen market is expected to continue its growth trajectory in the coming years, providing a cost-effective and convenient solution for consumers looking to enhance their smiles.
Key Takeaways:
- Carbamide peroxide-based pens held a market share for the bleach-type segment of about 60.5% in the global market, in 2022. This is owed to their effectiveness at removing stains and discolouration while being safe for home-use
- By whitening Pace, the slow whitening segment held a share of around 68.6% in the global market, in 2022 due to their affordability and popularity for at-home teeth whitening
- By sensitivity type, general teeth whitening held the largest share of about 59.2% in the global market due to the convenience and affordability of general teeth whitening pens
- By distribution channel, the dental clinics held a market share of around 28.6% in 2022 as they are able to provide professional guidance and recommendations to their patients
- North America dominated the global market with the U.S. contributing around US$ 138.4 Millionin 2022.
“Demand for teeth whitening pens have boosted in recent years, as consumers look for ways to improve their appearance and boost their confidence,”says an analyst of Future Market Insights.
Market Competition:
The teeth whitening pen market is highly competitive, with key players including Colgate-Palmolive Company and Procter & Gamble. These companies are constantly innovating their products and marketing strategies to gain a larger market share, with a focus on affordability, convenience, and effectiveness.
- In February 2023, SmileDirectClub, Inc., included a new Sensitivity-Free Whitening Kit to its current portfolio of affordable yet premium oral care products.
- In September 2021, Colgate-Palmolive partnered with Verily for oral health research and development activities.
Key Companies Profiled:
- Procter & Gamble
- Colgate – Palmolive Company
- Koninkiljke Phillips N.V.
- SmileDirectClub Inc.
- BleachBright
- White Glo
- Whiter Image
- Dr Fresh LLC
- Tarte Cosmetics
- Cavex Holland BV
- Spotlight Oral Care
- Lumineux Health
- Perfora
- Moon Oral Care
- GO SMILE
- Auraglow
- Smilebriter
- Keeko
- Beaming White, LLC.
- Mr Bright Smile
Author By:
Sabyasachi Ghosh (Associate Vice President at Future Market Insights, Inc.) holds over 12 years of experience in the Healthcare, Medical Devices, and Pharmaceutical industries. His curious and analytical nature helped him shape his career as a researcher.
Identifying key challenges faced by clients and devising robust, hypothesis-based solutions to empower them with strategic decision-making capabilities come naturally to him. His primary expertise lies in areas such as Market Entry and Expansion Strategy, Feasibility Studies, Competitive Intelligence, and Strategic Transformation.
Holding a degree in Microbiology, Sabyasachi has authored numerous publications and has been cited in journals, including The Journal of mHealth, ITN Online, and Spinal Surgery News.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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